TY  - THES
N1  - Hilmy Baroroh, S.E.I., M.E.K
ID  - digilib71554
UR  - https://digilib.uin-suka.ac.id/id/eprint/71554/
A1  - Sazni Annisa, NIM.: 21108030013
Y1  - 2025/06/04/
N2  - This study aims to examine the Analysis of the influence of brand image, lifestyle, and financial literacy on pawn decisions at Islamic pawnshops with religiosity as a moderating variable in the city of D.I Yogyakarta. This study is a quantitative study with a data collection method through a questionnaire. Based on the determination of the sample, 166 respondents were obtained where they were selected through purposive sampling. This study uses the Partial Least Square-Structure Equation Modeling (PLS-SEM) approach with the help of SmartPLS 4.0 software. The results of this study indicate that brand image, lifestyle and financial literacy have a significant effect on pawn decisions at Islamic pawnshops. Meanwhile, religiosity acts as a moderating variable that strengthens the relationship between brand image, lifestyle, and financial literacy on pawn decisions.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Brand Image
KW  -  Gaya Hidup
KW  -  Dan Literasi Keuangan
KW  -  Keputusan Gadai
KW  -  Religiusitas.
M1  - skripsi
TI  - ANALISIS PENGARUH BRAND IMAGE, GAYA HIDUP, DAN LITERASI KEUANGAN SYARIAH TERHADAP KEPUTUSAN GADAI DENGAN RELIGIUSITAS SEBAGAI VARIABEL MODERASI DI KAB. SLEMAN, D.I YOGYAKARTA
AV  - restricted
EP  - 159
ER  -