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SUSTAINABLE INVESTMENT: FAKTOR YANG MEMENGARUHI MINAT INVESTASI PADA PRODUK INVESTASI BERKELANJUTAN
This study aims to examine the influence of investment attitude, risk perception, green concern, and greenwashing on investment interest in sustainable investment products, with financial literacy in Islamic finance as a moderating variable. This research is a quantitative study using purposive sampling technique. Of the 257 respondent data collected through questionnaires, 241 data were deemed suitable and have passed the outlier test. This study employs the Partial Least Square-Structural Equation Modelling (PLS-SEM) approach with the assistance of SmartPLS 4.0 software. The results show that investment attitude, risk perception, and green concern have a significant positive effect on investment interest, while greenwashing has no effect on investment interest. Additionally, Islamic financial literacy moderates the effect of green concern on investment interest but does not moderate the effect of investment attitude and risk perception.
FAKULTAS EKONOMI DAN BISNIS ISLAM, UIN SUNAN KALIJAGA YOGYAKARTA
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