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MOTIVASI PERILAKU MENGUNGGAH FOTO SEBELUM MAKAN DI INSTAGRAM (STUDI DESKRIPTIF KUALITATIF PADA MAHASISWA ILMU KOMUNIKASI ANGKATAN 2022)
This study examines the motivations for uploading pre-meal photos on Instagram for Communication Science students class of 2022 at UIN Sunan Kalijaga Yogyakarta. This phenomenon is increasingly widespread in the digital era as a form of self-expression, social engagement, and sharing culture on social media. This research uses a descriptive qualitative approach with interview, observation, and documentation methods for students who are active in these activities. The data were analyzed using the concept of Self-Determination Theory (SDT) which includes aspects of autonomy, competence, and relatedness. The results showed that the main motivations of students in uploading pre-meal photos on Instagram include self-expression, following the growing trend, increasing interaction on the Instagram platform, and as part of a personal habit or ritual. In conclusion, this behavior is not just a spontaneous activity, but is closely related to the fulfillment of individual psychological needs, such as saving moments and building digital identity. This study provides insight into the dynamics of students' digital behavior and its relevance in communication and social media studies.
FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
MOTIVASI PERILAKU MENGUNGGAH FOTO SEBELUM MAKAN DI INSTAGRAM (STUDI DESKRIPTIF KUALITATIF PADA MAHASISWA ILMU KOMUNIKASI ANGKATAN 2022) (Text)
MOTIVASI PERILAKU MENGUNGGAH FOTO SEBELUM MAKAN DI INSTAGRAM (STUDI DESKRIPTIF KUALITATIF PADA MAHASISWA ILMU KOMUNIKASI ANGKATAN 2022) (Other)
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