@phdthesis{digilib71636,
           month = {May},
           title = {REALITAS KERJA BARISTA DI KALANGAN GENERASI MUDA (STUDI KASUS PEKERJA COFFEE SHOP DI JALAN TAMAN SISWA, KECAMATAN MERGANGSAN, KOTA YOGYAKARTA, DIY)},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM.: 21107020058 Mohammad Fairuz Sandya Alam},
            year = {2025},
            note = {Nisrina Muthahari, M.A.},
        keywords = {Eksploitasi, Realitas kerja, Coffee Shop, barista, Emotional Labour, Pekerja Front End},
             url = {https://digilib.uin-suka.ac.id/id/eprint/71636/},
        abstract = {In recent years, there has been a trend in the coffee industry, resulting in the emergence of a large number of new coffee shops across Indonesia. Coffee shops have evolved beyond just places to enjoy a cup of coffee, they have become social hubs, workspace, meeting spots, and places to relax and socialize. Young people now consider coffee shops a common destination after daily activites, and many became directly involved in making coffee, taking on the profession known as a barista. Baristas are often paid below the refional minimum wage and subjected to unreasonable working shifts. This study aims to explore the background and work challenges of baristas in Yogyakarta, analyze their actual working conditions, and identify the impact of those conditions on their well being and social lives
This research uses a qualitative method with narative research approach. Data were collected through observation, interviews, and documentation involving baristas ftom three coffee shops in Yogyakarta. Data analysis was conducted using Arlie Russell Hochschild's Emotional Labour theory, which is divided into four components: Deep Acting, Surface Acting, Automatic Emotion Regulation, and Emotional Dissonance.
Based on the researcher's observations, there is a clear gap between the idealized image og coffee shops as relaxed and aesthetic workplaces and the reality of exploitation experienced by young baristas. Behind the cool and trendy image, many baristas face low wages, long working hours, and intense physical and mental pressure. This gap deserves attention, as many young people are unaware of these challenges. It is hoped that this research can prompt policy changes to improve the welfare of baristas amid the of coffee shop culture. Baristas are also front-end workers who are required to suppress their emotions, personal problems, and moods while working. They are expected to always be friendly, polite, and informative toward customers. In performing this role, baristas must manage and suppress their personal emotional expressions, including discomfort, personal issues, or unfavorable moods, to maintain professionalism. The constant expectation to smile and be polite stems from the fact that baristas represent the face of the coffee shop and form the first impression customers encounter.}
}