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primary topic: http://digilib.uin-suka.ac.id/id/eprint/71641

http://digilib.uin-suka.ac.id/id/eprint/71641
type: Thesis
type: Article
title: IMPLEMENTASI KONSEP TRIPLE BOTTOM LINE PADA CORPORATE SOCIAL RESPONSIBILITY DALAM MEMPERTAHANKAN REPUTASI (STUDI DESKRIPTIF KUALITATIF PADA PROGRAM CORPORATE SOCIAL RESPONSIBILITY PT POS INDONESIA KCU YOGYAKARTA PERIODE 2023)
abstract: The digital transformation in the logistics industry has driven PT Pos Indonesia, including its Main Branch Office (KCU) in Yogyakarta, to strengthen its corporate reputation amid intense competition. A reputation built over decades is no longer sufficient to rely solely on historical value but must be reinforced through sustainable strategies, one of which is the implementation of Corporate Social Responsibility (CSR). This study aims to analyze the implementation of the Triple Bottom Line concept in the 2023 CSR programs of PT Pos Indonesia KCU Yogyakarta in maintaining corporate reputation. Using a descriptive qualitative approach, this research applies Fombrun’s reputation theory, which includes indicators of credibility, trustworthiness, reliability, and social responsibility. The findings show that the profit and people pillars have been implemented through digital innovation and community-based social programs, while the planet aspect has not yet been optimally realized. Nevertheless, CSR has played a role in maintaining the company’s reputation as a caring and adaptive state-owned enterprise. This study recommends strengthening the monitoring and evaluation of CSR programs and engaging external partners to enhance long-term sustainability and reputational impact.
date: 2025-06-02
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: http://digilib.uin-suka.ac.id/id/document/1005145
has version: http://digilib.uin-suka.ac.id/id/document/1005145
has published: http://digilib.uin-suka.ac.id/id/document/1005145
has document: http://digilib.uin-suka.ac.id/id/document/1005146
has version: http://digilib.uin-suka.ac.id/id/document/1005146
has published: http://digilib.uin-suka.ac.id/id/document/1005146
has document: http://digilib.uin-suka.ac.id/id/document/1005167
has document: http://digilib.uin-suka.ac.id/id/document/1005168
has document: http://digilib.uin-suka.ac.id/id/document/1005169
has document: http://digilib.uin-suka.ac.id/id/document/1005170
has document: http://digilib.uin-suka.ac.id/id/document/1005171
has document: http://digilib.uin-suka.ac.id/id/document/1005172
has document: http://digilib.uin-suka.ac.id/id/document/1005173
has document: http://digilib.uin-suka.ac.id/id/document/1005174
subject: 302.2 Communication/Komunikasi

http://digilib.uin-suka.ac.id/id/document/1005145
type: Document
label: IMPLEMENTASI KONSEP TRIPLE BOTTOM LINE PADA CORPORATE SOCIAL RESPONSIBILITY DALAM MEMPERTAHANKAN REPUTASI (STUDI DESKRIPTIF KUALITATIF PADA PROGRAM CORPORATE SOCIAL RESPONSIBILITY PT POS INDONESIA KCU YOGYAKARTA PERIODE 2023) (Text)
has file: 21107030049_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 21107030049_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

http://digilib.uin-suka.ac.id/id/document/1005146
type: Document
label: IMPLEMENTASI KONSEP TRIPLE BOTTOM LINE PADA CORPORATE SOCIAL RESPONSIBILITY DALAM MEMPERTAHANKAN REPUTASI (STUDI DESKRIPTIF KUALITATIF PADA PROGRAM CORPORATE SOCIAL RESPONSIBILITY PT POS INDONESIA KCU YOGYAKARTA PERIODE 2023) (Text)

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 21107030049 Elma Fadilah Putri
type: Person
given name: NIM.: 21107030049
family name: Elma Fadilah Putri

http://digilib.uin-suka.ac.id/id/document/1005167
type: Document
label: IMPLEMENTASI KONSEP TRIPLE BOTTOM LINE PADA CORPORATE SOCIAL RESPONSIBILITY DALAM MEMPERTAHANKAN REPUTASI (STUDI DESKRIPTIF KUALITATIF PADA PROGRAM CORPORATE SOCIAL RESPONSIBILITY PT POS INDONESIA KCU YOGYAKARTA PERIODE 2023) (Other)
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http://digilib.uin-suka.ac.id/id/document/1005168
type: Document
label: IMPLEMENTASI KONSEP TRIPLE BOTTOM LINE PADA CORPORATE SOCIAL RESPONSIBILITY DALAM MEMPERTAHANKAN REPUTASI (STUDI DESKRIPTIF KUALITATIF PADA PROGRAM CORPORATE SOCIAL RESPONSIBILITY PT POS INDONESIA KCU YOGYAKARTA PERIODE 2023) (Other)
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has file: preview.jpg
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http://digilib.uin-suka.ac.id/id/document/1005169
type: Document
label: IMPLEMENTASI KONSEP TRIPLE BOTTOM LINE PADA CORPORATE SOCIAL RESPONSIBILITY DALAM MEMPERTAHANKAN REPUTASI (STUDI DESKRIPTIF KUALITATIF PADA PROGRAM CORPORATE SOCIAL RESPONSIBILITY PT POS INDONESIA KCU YOGYAKARTA PERIODE 2023) (Other)
is version of: http://digilib.uin-suka.ac.id/id/document/1005145
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has file: medium.jpg
has part: medium.jpg

http://digilib.uin-suka.ac.id/id/document/1005170
type: Document
label: IMPLEMENTASI KONSEP TRIPLE BOTTOM LINE PADA CORPORATE SOCIAL RESPONSIBILITY DALAM MEMPERTAHANKAN REPUTASI (STUDI DESKRIPTIF KUALITATIF PADA PROGRAM CORPORATE SOCIAL RESPONSIBILITY PT POS INDONESIA KCU YOGYAKARTA PERIODE 2023) (Other)
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has file: small.jpg
has part: small.jpg

http://digilib.uin-suka.ac.id/id/document/1005171
type: Document
label: IMPLEMENTASI KONSEP TRIPLE BOTTOM LINE PADA CORPORATE SOCIAL RESPONSIBILITY DALAM MEMPERTAHANKAN REPUTASI (STUDI DESKRIPTIF KUALITATIF PADA PROGRAM CORPORATE SOCIAL RESPONSIBILITY PT POS INDONESIA KCU YOGYAKARTA PERIODE 2023) (Other)
is version of: http://digilib.uin-suka.ac.id/id/document/1005146
is volatile version of: http://digilib.uin-suka.ac.id/id/document/1005146
islightbox thumbnail version of: http://digilib.uin-suka.ac.id/id/document/1005146

http://digilib.uin-suka.ac.id/id/document/1005172
type: Document
label: IMPLEMENTASI KONSEP TRIPLE BOTTOM LINE PADA CORPORATE SOCIAL RESPONSIBILITY DALAM MEMPERTAHANKAN REPUTASI (STUDI DESKRIPTIF KUALITATIF PADA PROGRAM CORPORATE SOCIAL RESPONSIBILITY PT POS INDONESIA KCU YOGYAKARTA PERIODE 2023) (Other)
is version of: http://digilib.uin-suka.ac.id/id/document/1005146
is volatile version of: http://digilib.uin-suka.ac.id/id/document/1005146
ispreview thumbnail version of: http://digilib.uin-suka.ac.id/id/document/1005146

http://digilib.uin-suka.ac.id/id/document/1005173
type: Document
label: IMPLEMENTASI KONSEP TRIPLE BOTTOM LINE PADA CORPORATE SOCIAL RESPONSIBILITY DALAM MEMPERTAHANKAN REPUTASI (STUDI DESKRIPTIF KUALITATIF PADA PROGRAM CORPORATE SOCIAL RESPONSIBILITY PT POS INDONESIA KCU YOGYAKARTA PERIODE 2023) (Other)
is version of: http://digilib.uin-suka.ac.id/id/document/1005146
is volatile version of: http://digilib.uin-suka.ac.id/id/document/1005146
ismedium thumbnail version of: http://digilib.uin-suka.ac.id/id/document/1005146

http://digilib.uin-suka.ac.id/id/document/1005174
type: Document
label: IMPLEMENTASI KONSEP TRIPLE BOTTOM LINE PADA CORPORATE SOCIAL RESPONSIBILITY DALAM MEMPERTAHANKAN REPUTASI (STUDI DESKRIPTIF KUALITATIF PADA PROGRAM CORPORATE SOCIAL RESPONSIBILITY PT POS INDONESIA KCU YOGYAKARTA PERIODE 2023) (Other)
is version of: http://digilib.uin-suka.ac.id/id/document/1005146
is volatile version of: http://digilib.uin-suka.ac.id/id/document/1005146
issmall thumbnail version of: http://digilib.uin-suka.ac.id/id/document/1005146

https://digilib.uin-suka.ac.id/id/eprint/71641/
title: HTML Summary of #71641 IMPLEMENTASI KONSEP TRIPLE BOTTOM LINE PADA CORPORATE SOCIAL RESPONSIBILITY DALAM MEMPERTAHANKAN REPUTASI (STUDI DESKRIPTIF KUALITATIF PADA PROGRAM CORPORATE SOCIAL RESPONSIBILITY PT POS INDONESIA KCU YOGYAKARTA PERIODE 2023)
format: text/html
primary topic: http://digilib.uin-suka.ac.id/id/eprint/71641

302.2 Communication/Komunikasi
type: Concept