relation: https://digilib.uin-suka.ac.id/id/eprint/71799/
title: PENGEMBANGAN BUTIK DIGITAL MUQENAKU: INTEGRASI BUTIK UMKM DENGAN BUTIK ONLINE
creator: Muhammad Avat, NIM.: 21106050016
subject: 005.36 Sistem Informasi
description: This research explores the integration of offline and online business models for  Muqenaku Digital Butik , a small fashion enterprise specializing in Islamic apparel. The study  focuses on developing a comprehensive e-commerce strategy using Integrated Marketing  Communication (IMC) to bridge physical and digital customer touch points. A relational  database design and user interface prototypes were developed to streamline operations,  enhance user experience, and support omnichannel engagement. Financial viability was  assessed through metrics such as Break-Even Point (BEP) , Return on Investment (ROI) , Net  Present Value (NPV) , and Payback Period (PP) , revealing that the business could achieve  profitability within 8.5–11.8 months under optimized cost scenarios. Key challenges  addressed include digital adoption barriers, data security, and aligning traditional customer  bases with modern e-commerce demands. The findings emphasize the effectiveness of IMC  strategies, intuitive interface design, and data-driven financial planning in scaling small  businesses. This work provides a replicable framework for SMEs aiming to leverage digital  platforms while retaining offline loyalty.
date: 2025-06-05
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/71799/1/21106050016_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/71799/2/21106050016_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Muhammad Avat, NIM.: 21106050016  (2025) PENGEMBANGAN BUTIK DIGITAL MUQENAKU: INTEGRASI BUTIK UMKM DENGAN BUTIK ONLINE.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.