%0 Thesis
%9 Skripsi
%A Muhammad Avat, NIM.: 21106050016
%B FAKULTAS SAINS DAN TEKNOLOGI
%D 2025
%F digilib:71799
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Integrated Marketing Communication (IMC), Integrasi E-Commerce, Analisis Finansial, Desain Antarmuka Pengguna, UMKM, Transformasi Digital
%P 80
%T PENGEMBANGAN BUTIK DIGITAL MUQENAKU: INTEGRASI BUTIK UMKM DENGAN BUTIK ONLINE
%U https://digilib.uin-suka.ac.id/id/eprint/71799/
%X This research explores the integration of offline and online business models for  Muqenaku Digital Butik , a small fashion enterprise specializing in Islamic apparel. The study  focuses on developing a comprehensive e-commerce strategy using Integrated Marketing  Communication (IMC) to bridge physical and digital customer touch points. A relational  database design and user interface prototypes were developed to streamline operations,  enhance user experience, and support omnichannel engagement. Financial viability was  assessed through metrics such as Break-Even Point (BEP) , Return on Investment (ROI) , Net  Present Value (NPV) , and Payback Period (PP) , revealing that the business could achieve  profitability within 8.5–11.8 months under optimized cost scenarios. Key challenges  addressed include digital adoption barriers, data security, and aligning traditional customer  bases with modern e-commerce demands. The findings emphasize the effectiveness of IMC  strategies, intuitive interface design, and data-driven financial planning in scaling small  businesses. This work provides a replicable framework for SMEs aiming to leverage digital  platforms while retaining offline loyalty.
%Z Muhammad Galih Wonoseto, MT.