TY  - THES
N1  - Muhammad Galih Wonoseto, MT.
ID  - digilib71799
UR  - https://digilib.uin-suka.ac.id/id/eprint/71799/
A1  - Muhammad Avat, NIM.: 21106050016
Y1  - 2025/06/05/
N2  - This research explores the integration of offline and online business models for
Muqenaku Digital Butik , a small fashion enterprise specializing in Islamic apparel. The study
focuses on developing a comprehensive e-commerce strategy using Integrated Marketing
Communication (IMC) to bridge physical and digital customer touch points. A relational
database design and user interface prototypes were developed to streamline operations,
enhance user experience, and support omnichannel engagement. Financial viability was
assessed through metrics such as Break-Even Point (BEP) , Return on Investment (ROI) , Net
Present Value (NPV) , and Payback Period (PP) , revealing that the business could achieve
profitability within 8.5?11.8 months under optimized cost scenarios. Key challenges
addressed include digital adoption barriers, data security, and aligning traditional customer
bases with modern e-commerce demands. The findings emphasize the effectiveness of IMC
strategies, intuitive interface design, and data-driven financial planning in scaling small
businesses. This work provides a replicable framework for SMEs aiming to leverage digital
platforms while retaining offline loyalty.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Integrated Marketing Communication (IMC)
KW  -  Integrasi E-Commerce
KW  -  Analisis Finansial
KW  -  Desain Antarmuka Pengguna
KW  -  UMKM
KW  -  Transformasi Digital
M1  - skripsi
TI  - PENGEMBANGAN BUTIK DIGITAL MUQENAKU: INTEGRASI BUTIK UMKM DENGAN BUTIK ONLINE
AV  - restricted
EP  - 80
ER  -