%A NIM.: 21106050016 Muhammad Avat
%O Muhammad Galih Wonoseto, MT.
%T PENGEMBANGAN BUTIK DIGITAL MUQENAKU: INTEGRASI BUTIK UMKM DENGAN BUTIK ONLINE
%X This research explores the integration of offline and online business models for
Muqenaku Digital Butik , a small fashion enterprise specializing in Islamic apparel. The study
focuses on developing a comprehensive e-commerce strategy using Integrated Marketing
Communication (IMC) to bridge physical and digital customer touch points. A relational
database design and user interface prototypes were developed to streamline operations,
enhance user experience, and support omnichannel engagement. Financial viability was
assessed through metrics such as Break-Even Point (BEP) , Return on Investment (ROI) , Net
Present Value (NPV) , and Payback Period (PP) , revealing that the business could achieve
profitability within 8.5–11.8 months under optimized cost scenarios. Key challenges
addressed include digital adoption barriers, data security, and aligning traditional customer
bases with modern e-commerce demands. The findings emphasize the effectiveness of IMC
strategies, intuitive interface design, and data-driven financial planning in scaling small
businesses. This work provides a replicable framework for SMEs aiming to leverage digital
platforms while retaining offline loyalty.
%K Integrated Marketing Communication (IMC), Integrasi E-Commerce, Analisis Finansial, Desain Antarmuka Pengguna, UMKM, Transformasi Digital
%D 2025
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib71799