eprintid: 71799
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/07/17/99
datestamp: 2025-07-14 02:11:59
lastmod: 2025-07-14 02:11:59
status_changed: 2025-07-14 02:11:59
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Muhammad Avat, NIM.: 21106050016
title: PENGEMBANGAN BUTIK DIGITAL MUQENAKU: INTEGRASI BUTIK UMKM DENGAN BUTIK ONLINE
ispublished: pub
subjects: 005.36.
divisions: Informatika(S1)
full_text_status: restricted
keywords: Integrated Marketing Communication (IMC), Integrasi E-Commerce, Analisis Finansial, Desain Antarmuka Pengguna, UMKM, Transformasi Digital
note: Muhammad Galih Wonoseto, MT.
abstract: This research explores the integration of offline and online business models for
Muqenaku Digital Butik , a small fashion enterprise specializing in Islamic apparel. The study
focuses on developing a comprehensive e-commerce strategy using Integrated Marketing
Communication (IMC) to bridge physical and digital customer touch points. A relational
database design and user interface prototypes were developed to streamline operations,
enhance user experience, and support omnichannel engagement. Financial viability was
assessed through metrics such as Break-Even Point (BEP) , Return on Investment (ROI) , Net
Present Value (NPV) , and Payback Period (PP) , revealing that the business could achieve
profitability within 8.5–11.8 months under optimized cost scenarios. Key challenges
addressed include digital adoption barriers, data security, and aligning traditional customer
bases with modern e-commerce demands. The findings emphasize the effectiveness of IMC
strategies, intuitive interface design, and data-driven financial planning in scaling small
businesses. This work provides a replicable framework for SMEs aiming to leverage digital
platforms while retaining offline loyalty.
date: 2025-06-05
date_type: published
pages: 80
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS SAINS DAN TEKNOLOGI
thesis_type: skripsi
thesis_name: other
citation:   Muhammad Avat, NIM.: 21106050016  (2025) PENGEMBANGAN BUTIK DIGITAL MUQENAKU: INTEGRASI BUTIK UMKM DENGAN BUTIK ONLINE.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/71799/1/21106050016_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/71799/2/21106050016_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf