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primary topic: ANALISIS DAN PERANCANGAN KEMASAN BOTOL TUMBLER MENGGUNAKAN PACKAGING SCORECARD DAN HOUSE OF QUALITY (HOQ) (STUDI KASUS: PT. RUBY ARTISAN INTERNATIONAL)

ANALISIS DAN PERANCANGAN KEMASAN BOTOL TUMBLER MENGGUNAKAN PACKAGING SCORECARD DAN HOUSE OF QUALITY (HOQ) (STUDI KASUS: PT. RUBY ARTISAN INTERNATIONAL)
type: Thesis
type: Article
abstract: Packaging plays a crucial role in maintaining product quality, ensuring distribution efficiency, and enhancing visual appeal in the market. PT. Ruby Artisan International, as a producer of wooden tumblers, faces challenges in packaging performance—particularly in the primary packaging layer—which is considered suboptimal in terms of product protection, information clarity, and promotional function. This study aims to evaluate the current packaging using the Packaging Scorecard method, identify customer expectations through the Voice of Customer (VoC), and propose an improved packaging design using the House of Quality (HoQ) approach. Data were collected through interviews and questionnaires involving three key stakeholders in the supply chain: the producer, retail partner, and distribution center. The evaluation of primary, secondary, and tertiary packaging levels revealed that the primary packaging received the lowest satisfaction scores, particularly in product information and promotional attributes. VoC findings indicated that customers prefer packaging that is strong, easy to carry, eco-friendly, and clearly informative. The application of HoQ resulted in several prioritized technical specifications, including the use of thicker duplex carton, the addition of a transparent window, enhanced visual design, and clearer product labeling. The final packaging design integrates functionality, aesthetics, and logistical efficiency while reinforcing the brand’s identity. This research concludes that combining the Packaging Scorecard and HoQ methods is effective in identifying packaging weaknesses and generating relevant, market-driven design solutions.
date: 2025-06-04
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: ANALISIS DAN PERANCANGAN KEMASAN BOTOL TUMBLER MENGGUNAKAN PACKAGING SCORECARD DAN HOUSE OF QUALITY (HOQ) (STUDI KASUS: PT. RUBY ARTISAN INTERNATIONAL) (Text)
has version: ANALISIS DAN PERANCANGAN KEMASAN BOTOL TUMBLER MENGGUNAKAN PACKAGING SCORECARD DAN HOUSE OF QUALITY (HOQ) (STUDI KASUS: PT. RUBY ARTISAN INTERNATIONAL) (Text)
has published: ANALISIS DAN PERANCANGAN KEMASAN BOTOL TUMBLER MENGGUNAKAN PACKAGING SCORECARD DAN HOUSE OF QUALITY (HOQ) (STUDI KASUS: PT. RUBY ARTISAN INTERNATIONAL) (Text)
has document: ANALISIS DAN PERANCANGAN KEMASAN BOTOL TUMBLER MENGGUNAKAN PACKAGING SCORECARD DAN HOUSE OF QUALITY (HOQ) (STUDI KASUS: PT. RUBY ARTISAN INTERNATIONAL) (Other)
subject: 670 Teknik Industri

ANALISIS DAN PERANCANGAN KEMASAN BOTOL TUMBLER MENGGUNAKAN PACKAGING SCORECARD DAN HOUSE OF QUALITY (HOQ) (STUDI KASUS: PT. RUBY ARTISAN INTERNATIONAL) (Text)
type: Document
has file: 21106060025_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 21106060025_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

ANALISIS DAN PERANCANGAN KEMASAN BOTOL TUMBLER MENGGUNAKAN PACKAGING SCORECARD DAN HOUSE OF QUALITY (HOQ) (STUDI KASUS: PT. RUBY ARTISAN INTERNATIONAL) (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS SAINS DAN TEKNOLOGI, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 21106060025 Muhammad Rozzan Abdillah
type: Person
given name: NIM.: 21106060025
family name: Muhammad Rozzan Abdillah

ANALISIS DAN PERANCANGAN KEMASAN BOTOL TUMBLER MENGGUNAKAN PACKAGING SCORECARD DAN HOUSE OF QUALITY (HOQ) (STUDI KASUS: PT. RUBY ARTISAN INTERNATIONAL) (Other)
type: Document
is version of: ANALISIS DAN PERANCANGAN KEMASAN BOTOL TUMBLER MENGGUNAKAN PACKAGING SCORECARD DAN HOUSE OF QUALITY (HOQ) (STUDI KASUS: PT. RUBY ARTISAN INTERNATIONAL) (Text)
is volatile version of: ANALISIS DAN PERANCANGAN KEMASAN BOTOL TUMBLER MENGGUNAKAN PACKAGING SCORECARD DAN HOUSE OF QUALITY (HOQ) (STUDI KASUS: PT. RUBY ARTISAN INTERNATIONAL) (Text)
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ANALISIS DAN PERANCANGAN KEMASAN BOTOL TUMBLER MENGGUNAKAN PACKAGING SCORECARD DAN HOUSE OF QUALITY (HOQ) (STUDI KASUS: PT. RUBY ARTISAN INTERNATIONAL) (Other)
type: Document
is version of: ANALISIS DAN PERANCANGAN KEMASAN BOTOL TUMBLER MENGGUNAKAN PACKAGING SCORECARD DAN HOUSE OF QUALITY (HOQ) (STUDI KASUS: PT. RUBY ARTISAN INTERNATIONAL) (Text)
is volatile version of: ANALISIS DAN PERANCANGAN KEMASAN BOTOL TUMBLER MENGGUNAKAN PACKAGING SCORECARD DAN HOUSE OF QUALITY (HOQ) (STUDI KASUS: PT. RUBY ARTISAN INTERNATIONAL) (Text)
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ANALISIS DAN PERANCANGAN KEMASAN BOTOL TUMBLER MENGGUNAKAN PACKAGING SCORECARD DAN HOUSE OF QUALITY (HOQ) (STUDI KASUS: PT. RUBY ARTISAN INTERNATIONAL) (Other)
type: Document
is version of: ANALISIS DAN PERANCANGAN KEMASAN BOTOL TUMBLER MENGGUNAKAN PACKAGING SCORECARD DAN HOUSE OF QUALITY (HOQ) (STUDI KASUS: PT. RUBY ARTISAN INTERNATIONAL) (Text)
is volatile version of: ANALISIS DAN PERANCANGAN KEMASAN BOTOL TUMBLER MENGGUNAKAN PACKAGING SCORECARD DAN HOUSE OF QUALITY (HOQ) (STUDI KASUS: PT. RUBY ARTISAN INTERNATIONAL) (Text)
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ANALISIS DAN PERANCANGAN KEMASAN BOTOL TUMBLER MENGGUNAKAN PACKAGING SCORECARD DAN HOUSE OF QUALITY (HOQ) (STUDI KASUS: PT. RUBY ARTISAN INTERNATIONAL) (Other)
type: Document
is version of: ANALISIS DAN PERANCANGAN KEMASAN BOTOL TUMBLER MENGGUNAKAN PACKAGING SCORECARD DAN HOUSE OF QUALITY (HOQ) (STUDI KASUS: PT. RUBY ARTISAN INTERNATIONAL) (Text)
is volatile version of: ANALISIS DAN PERANCANGAN KEMASAN BOTOL TUMBLER MENGGUNAKAN PACKAGING SCORECARD DAN HOUSE OF QUALITY (HOQ) (STUDI KASUS: PT. RUBY ARTISAN INTERNATIONAL) (Text)
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ANALISIS DAN PERANCANGAN KEMASAN BOTOL TUMBLER MENGGUNAKAN PACKAGING SCORECARD DAN HOUSE OF QUALITY (HOQ) (STUDI KASUS: PT. RUBY ARTISAN INTERNATIONAL) (Other)
type: Document
is version of: ANALISIS DAN PERANCANGAN KEMASAN BOTOL TUMBLER MENGGUNAKAN PACKAGING SCORECARD DAN HOUSE OF QUALITY (HOQ) (STUDI KASUS: PT. RUBY ARTISAN INTERNATIONAL) (Text)
is volatile version of: ANALISIS DAN PERANCANGAN KEMASAN BOTOL TUMBLER MENGGUNAKAN PACKAGING SCORECARD DAN HOUSE OF QUALITY (HOQ) (STUDI KASUS: PT. RUBY ARTISAN INTERNATIONAL) (Text)
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ANALISIS DAN PERANCANGAN KEMASAN BOTOL TUMBLER MENGGUNAKAN PACKAGING SCORECARD DAN HOUSE OF QUALITY (HOQ) (STUDI KASUS: PT. RUBY ARTISAN INTERNATIONAL) (Other)
type: Document
is version of: ANALISIS DAN PERANCANGAN KEMASAN BOTOL TUMBLER MENGGUNAKAN PACKAGING SCORECARD DAN HOUSE OF QUALITY (HOQ) (STUDI KASUS: PT. RUBY ARTISAN INTERNATIONAL) (Text)
is volatile version of: ANALISIS DAN PERANCANGAN KEMASAN BOTOL TUMBLER MENGGUNAKAN PACKAGING SCORECARD DAN HOUSE OF QUALITY (HOQ) (STUDI KASUS: PT. RUBY ARTISAN INTERNATIONAL) (Text)
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ANALISIS DAN PERANCANGAN KEMASAN BOTOL TUMBLER MENGGUNAKAN PACKAGING SCORECARD DAN HOUSE OF QUALITY (HOQ) (STUDI KASUS: PT. RUBY ARTISAN INTERNATIONAL) (Other)
type: Document
is version of: ANALISIS DAN PERANCANGAN KEMASAN BOTOL TUMBLER MENGGUNAKAN PACKAGING SCORECARD DAN HOUSE OF QUALITY (HOQ) (STUDI KASUS: PT. RUBY ARTISAN INTERNATIONAL) (Text)
is volatile version of: ANALISIS DAN PERANCANGAN KEMASAN BOTOL TUMBLER MENGGUNAKAN PACKAGING SCORECARD DAN HOUSE OF QUALITY (HOQ) (STUDI KASUS: PT. RUBY ARTISAN INTERNATIONAL) (Text)
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ANALISIS DAN PERANCANGAN KEMASAN BOTOL TUMBLER MENGGUNAKAN PACKAGING SCORECARD DAN HOUSE OF QUALITY (HOQ) (STUDI KASUS: PT. RUBY ARTISAN INTERNATIONAL) (Other)
type: Document
is version of: ANALISIS DAN PERANCANGAN KEMASAN BOTOL TUMBLER MENGGUNAKAN PACKAGING SCORECARD DAN HOUSE OF QUALITY (HOQ) (STUDI KASUS: PT. RUBY ARTISAN INTERNATIONAL) (Text)
is volatile version of: ANALISIS DAN PERANCANGAN KEMASAN BOTOL TUMBLER MENGGUNAKAN PACKAGING SCORECARD DAN HOUSE OF QUALITY (HOQ) (STUDI KASUS: PT. RUBY ARTISAN INTERNATIONAL) (Text)
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primary topic: ANALISIS DAN PERANCANGAN KEMASAN BOTOL TUMBLER MENGGUNAKAN PACKAGING SCORECARD DAN HOUSE OF QUALITY (HOQ) (STUDI KASUS: PT. RUBY ARTISAN INTERNATIONAL)

670 Teknik Industri
type: Concept