eprintid: 72081
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/07/20/81
datestamp: 2025-07-23 02:39:25
lastmod: 2025-07-23 02:39:25
status_changed: 2025-07-23 02:39:25
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Hadla Nur Ahkamudin, NIM.: 18107030058
title: KOMUNIKASI PEMASARAN MURS PET CARE DALAM MENINGKATKAN JUMLAH KONSUMEN  (STUDI DESKTRIPTIF KUALITATIF DALAM MEMANFAATKAN GOOGLE TOOLS)
ispublished: pub
subjects: 302.2
divisions: jur_ikom
full_text_status: restricted
keywords: Komunikasi Pemasaran, Perilaku Konsumen, Google Tools
note: Dr. Mokhamad Mahfud, S.Sos.I M.Si
abstract: This study aims to examine the marketing communication strategies implemented by Murs Pet Care in utilizing Google Tools to increase its customer base. In the digital era, small and medium-sized enterprises (SMEs) are required to adapt and develop marketing strategies that are both effective and efficient. Murs Pet Care, as a business operating in the Pet Care sector, leverages various Google services such as Google My Business, Google Maps, and Google Trends to reach a broader audience. This research employs a qualitative descriptive method with data collection techniques including interviews, observations, and documentation, involving business owners, customers, and digital marketing practitioners as informants. The findings reveal that the use of Google Tools enhances business visibility, builds trust through positive reviews, and facilitates potential customers in accessing information about the services offered. The marketing strategy is carried out in stages, prioritizing cost efficiency, ease of access, and responsive as well as educational services. Despite facing resource limitations, Murs Pet Care demonstrates that the appropriate use of digital technology can significantly impact customer growth and loyalty. The implications of this study highlight the importance of marketing digitalization in the development of SMEs in the modern era.
date: 2025-06-23
date_type: published
pages: 108
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Hadla Nur Ahkamudin, NIM.: 18107030058  (2025) KOMUNIKASI PEMASARAN MURS PET CARE DALAM MENINGKATKAN JUMLAH KONSUMEN (STUDI DESKTRIPTIF KUALITATIF DALAM MEMANFAATKAN GOOGLE TOOLS).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/72081/1/18107030058_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/72081/2/18107030058_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf