@phdthesis{digilib72247,
           month = {June},
           title = {PERILAKU BARU MASYARAKAT VIRTUAL DALAM MEMILIH PASANGAN (TINJAUAN ATAS PENGGUNA AKUN INSTAGRAM TAARUF\_NIKAH)},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM.: 21105040029 Salwa Mailidana Sulma},
            year = {2025},
            note = {Dr. Adib Sofia, S.S., M.Hum.},
        keywords = {Taaruf Online, Masyarakat Virtual, Perilaku Baru},
             url = {https://digilib.uin-suka.ac.id/id/eprint/72247/},
        abstract = {An Islamic matchmaking activity called taaruf has become an option for people
looking for a partner. This Islamic method is classified as conservative because the
techniques must be carried out in accordance with the sharia. As time goes by, digital
technology emerges with the main purpose of simplifying human activities. Including the
taaruf process, it can now be carried out using digital technology which is implemented in
the form of social media. The taaruf\_nikah Instagram account is an example of a renewed
way of taaruf because it is collaborated with social media. The online taaruf process causes
changes in the behavior of life partner seekers which can be indicated through the
emergence of new behaviors as they move in a new world. New behaviors arise against the
background and are driven by motives and factors.
This research uses Selo Soemardjan's theory of social change, which discusses the
changes in people's social lives and the factors that motivate and encourage them. Based on
this theory, social change comes from changes in social institutions that can affect the social
system of society, including values, attitudes, and behavior patterns. Virtual society theory
is also used to understand the subject as the name suggests. An important discussion in this
theory is about the meaning of virtual society and the pillars of digital literacy as their
foundation to behave well in the virtual world. This research uses a type of qualitative
research with the netnography method. A special action is taken to conduct participatory
research on Instagram social media, specifically the taaruf\_nikah account. The research
data was collected using participant observation techniques on the object of study, free
interviews with three life partner seekers as informants, and documentation in the form of
screenshots of activities that occur in the object and subject of study. Primary data obtained
from interviews were reduced to produce solid data, then analyzed using the theory of social
change, and concluded to get solid results at the end of the thesis discussion.
The results show that there are several motives that come from within each life partner
seeker, then driven by external factors that come from the realm of technology and the
surrounding community to be able to bring up new behaviors in online life partner seekers.
The three new behaviors that emerged were confidence with indirect communication,
keeping the taaruf process secret, and wanting to find a partner quickly. If these motives are
collaborated with the four pillars of digital literacy, it will lead to new behaviors that have
a good impact on the online taaruf process, and vice versa. There are also four types of
factors, namely the main, accompanying, accelerating, and inhibiting factors that can affect
the continuity of the online taaruf process.}
}