<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "PERILAKU BARU MASYARAKAT VIRTUAL DALAM MEMILIH PASANGAN (TINJAUAN ATAS PENGGUNA AKUN INSTAGRAM TAARUF_NIKAH)"^^ . "An Islamic matchmaking activity called taaruf has become an option for people\r\nlooking for a partner. This Islamic method is classified as conservative because the\r\ntechniques must be carried out in accordance with the sharia. As time goes by, digital\r\ntechnology emerges with the main purpose of simplifying human activities. Including the\r\ntaaruf process, it can now be carried out using digital technology which is implemented in\r\nthe form of social media. The taaruf_nikah Instagram account is an example of a renewed\r\nway of taaruf because it is collaborated with social media. The online taaruf process causes\r\nchanges in the behavior of life partner seekers which can be indicated through the\r\nemergence of new behaviors as they move in a new world. New behaviors arise against the\r\nbackground and are driven by motives and factors.\r\nThis research uses Selo Soemardjan's theory of social change, which discusses the\r\nchanges in people's social lives and the factors that motivate and encourage them. Based on\r\nthis theory, social change comes from changes in social institutions that can affect the social\r\nsystem of society, including values, attitudes, and behavior patterns. Virtual society theory\r\nis also used to understand the subject as the name suggests. An important discussion in this\r\ntheory is about the meaning of virtual society and the pillars of digital literacy as their\r\nfoundation to behave well in the virtual world. This research uses a type of qualitative\r\nresearch with the netnography method. A special action is taken to conduct participatory\r\nresearch on Instagram social media, specifically the taaruf_nikah account. The research\r\ndata was collected using participant observation techniques on the object of study, free\r\ninterviews with three life partner seekers as informants, and documentation in the form of\r\nscreenshots of activities that occur in the object and subject of study. Primary data obtained\r\nfrom interviews were reduced to produce solid data, then analyzed using the theory of social\r\nchange, and concluded to get solid results at the end of the thesis discussion.\r\nThe results show that there are several motives that come from within each life partner\r\nseeker, then driven by external factors that come from the realm of technology and the\r\nsurrounding community to be able to bring up new behaviors in online life partner seekers.\r\nThe three new behaviors that emerged were confidence with indirect communication,\r\nkeeping the taaruf process secret, and wanting to find a partner quickly. If these motives are\r\ncollaborated with the four pillars of digital literacy, it will lead to new behaviors that have\r\na good impact on the online taaruf process, and vice versa. There are also four types of\r\nfactors, namely the main, accompanying, accelerating, and inhibiting factors that can affect\r\nthe continuity of the online taaruf process."^^ . "2025-06-02" . . . . "UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . "FAKULTAS USHULUDDIN DAN PEMIKIRAN ISLAM, UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . . . . . . . "NIM.: 21105040029"^^ . "Salwa Mailidana Sulma"^^ . "NIM.: 21105040029 Salwa Mailidana Sulma"^^ . . . . . . "PERILAKU BARU MASYARAKAT VIRTUAL DALAM MEMILIH PASANGAN (TINJAUAN ATAS PENGGUNA AKUN INSTAGRAM TAARUF_NIKAH) (Text)"^^ . . . . . "21105040029_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"^^ . . . "PERILAKU BARU MASYARAKAT VIRTUAL DALAM MEMILIH PASANGAN (TINJAUAN ATAS PENGGUNA AKUN INSTAGRAM TAARUF_NIKAH) (Text)"^^ . . . . . 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