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primary topic: PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA

PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA
type: Thesis
type: Article
abstract: The development of digital technology has changed people's consumption patterns, including students in meeting their needs. One manifestation of this change is the widespread use of online shopping platforms such as Shopee. Students, as part of the digital-native generation, use the convenience of online shopping to meet their needs and to follow trends and maintain their social image. This phenomenon shows a change from functional consumption to symbolic consumption, which is marked by the increasing consumer behavior of students in using Shopee. This study aims to understand how the value of the sign becomes a factor that influences their tendency to choose Shopee as an online shopping platform and understand how the features in the Shopee application, such as flash sales, Shopee Live, twin date promotions, encourage consumer behavior among students of Tourism Destinations, Yogyakarta University of Technology. This study uses a qualitative approach with data collection methods in the form of interviews, observations, and documentation of eight male and female students of Tourism Destinations, Yogyakarta University of Technology. The data analysis technique used refers to the Miles and Huberman analysis model; Data reduction, data presentation, and drawing conclusions. To understand changes in student consumer behavior, researchers use Jean Baudrillard's Consumerism Theory, which emphasizes that current consumption is based on the sign value attached to a product. Through this theoretical approach, researchers explore the role of Shopee as a medium that contributes to shaping social identity and encourages excessive consumption through the various features offered. The results of the study revealed that Shopee plays a role as a medium in shaping student consumption patterns, not only functionally, but also symbolically. Students tend to buy goods because of the status or meaning attached to a product, not merely for necessity. Through promotional features such as S…
date: 2025-06-25
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA (Text)
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has published: PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA (Text)
has document: PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA (Other)
subject: 301 Sosiologi

PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA (Text)
type: Document
has file: 21105040042_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 21105040042_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS USHULUDDIN DAN PEMIKIRAN ISLAM, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 21105040042 Syahla Annisa
type: Person
given name: NIM.: 21105040042
family name: Syahla Annisa

PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA (Other)
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PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA (Other)
type: Document
is version of: PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA (Text)
is volatile version of: PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA (Text)
ispreview thumbnail version of: PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA (Text)
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PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA (Other)
type: Document
is version of: PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA (Text)
is volatile version of: PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA (Text)
ismedium thumbnail version of: PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA (Text)
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PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA (Other)
type: Document
is version of: PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA (Text)
is volatile version of: PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA (Text)
issmall thumbnail version of: PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA (Text)
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has part: small.jpg

PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA (Other)
type: Document
is version of: PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA (Text)
is volatile version of: PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA (Text)
islightbox thumbnail version of: PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA (Text)
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PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA (Other)
type: Document
is version of: PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA (Text)
is volatile version of: PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA (Text)
ispreview thumbnail version of: PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA (Text)
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has part: preview.jpg

PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA (Other)
type: Document
is version of: PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA (Text)
is volatile version of: PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA (Text)
ismedium thumbnail version of: PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA (Text)
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has part: medium.jpg

PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA (Other)
type: Document
is version of: PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA (Text)
is volatile version of: PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA (Text)
issmall thumbnail version of: PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA (Text)
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primary topic: PENGARUH FITUR SHOPEE TERHADAP PERILAKU KONSUMTIF MAHASISWA DESTINASI PARIWISATA UNIVERSITAS TEKNOLOGI YOGYAKARTA

301 Sosiologi
type: Concept