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primary topic: STRATEGI KOMUNIKASI DAKWAH RUMAYSHO MELALUI AKUN INSTAGRAM @RUMAYSHOCOM

STRATEGI KOMUNIKASI DAKWAH RUMAYSHO MELALUI AKUN INSTAGRAM @RUMAYSHOCOM
type: Thesis
type: Article
abstract: Currently, da’wah is not understood as merely preaching on the pulpit, more than that, preaching has adopted technology in its delivery process, including social media. This is certainly a challenge for preachers to produce unique and creative content so that people are interested in accessing the content that has been created. Instagram is one of the social media with quite a large number of users in Indonesia. The research method used in this study is a descriptive qualitative method. The theory used as a basis for this study is Kustadi Suhandang’s communication strategy theory and it is analyzed using the SWOT analysis technique. The data collected came from observations un the Instagram account @rumayshocom, documentation through searching and retrieving information, and interviews with the Instagram account manager @rumayshocom. The result of this study indicate that the Instagram account @rumayshocom needs to develop their da’wah communication strategy by analyzing the strengths, weaknesses, opportunities, and threats they have. The result of the intersection between these factors become a strategy that can be applied by Rumaysho in developing their da’wah communication strategy.
date: 2025-07-10
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: STRATEGI KOMUNIKASI DAKWAH RUMAYSHO MELALUI AKUN INSTAGRAM @RUMAYSHOCOM (Text)
has version: STRATEGI KOMUNIKASI DAKWAH RUMAYSHO MELALUI AKUN INSTAGRAM @RUMAYSHOCOM (Text)
has published: STRATEGI KOMUNIKASI DAKWAH RUMAYSHO MELALUI AKUN INSTAGRAM @RUMAYSHOCOM (Text)
has document: STRATEGI KOMUNIKASI DAKWAH RUMAYSHO MELALUI AKUN INSTAGRAM @RUMAYSHOCOM (Other)
subject: 302.231 Media Komunikasi, Media Massa, Media Sosial

STRATEGI KOMUNIKASI DAKWAH RUMAYSHO MELALUI AKUN INSTAGRAM @RUMAYSHOCOM (Text)
type: Document
has file: 18102010039_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 18102010039_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

STRATEGI KOMUNIKASI DAKWAH RUMAYSHO MELALUI AKUN INSTAGRAM @RUMAYSHOCOM (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS DAKWAH DAN KOMUNIKASI, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 18102010039 Muhammad Farhan Mujahid Arrasyad
type: Person
given name: NIM.: 18102010039
family name: Muhammad Farhan Mujahid Arrasyad

STRATEGI KOMUNIKASI DAKWAH RUMAYSHO MELALUI AKUN INSTAGRAM @RUMAYSHOCOM (Other)
type: Document
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STRATEGI KOMUNIKASI DAKWAH RUMAYSHO MELALUI AKUN INSTAGRAM @RUMAYSHOCOM (Other)
type: Document
is version of: STRATEGI KOMUNIKASI DAKWAH RUMAYSHO MELALUI AKUN INSTAGRAM @RUMAYSHOCOM (Text)
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STRATEGI KOMUNIKASI DAKWAH RUMAYSHO MELALUI AKUN INSTAGRAM @RUMAYSHOCOM (Other)
type: Document
is version of: STRATEGI KOMUNIKASI DAKWAH RUMAYSHO MELALUI AKUN INSTAGRAM @RUMAYSHOCOM (Text)
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STRATEGI KOMUNIKASI DAKWAH RUMAYSHO MELALUI AKUN INSTAGRAM @RUMAYSHOCOM (Other)
type: Document
is version of: STRATEGI KOMUNIKASI DAKWAH RUMAYSHO MELALUI AKUN INSTAGRAM @RUMAYSHOCOM (Text)
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STRATEGI KOMUNIKASI DAKWAH RUMAYSHO MELALUI AKUN INSTAGRAM @RUMAYSHOCOM (Other)
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STRATEGI KOMUNIKASI DAKWAH RUMAYSHO MELALUI AKUN INSTAGRAM @RUMAYSHOCOM (Other)
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STRATEGI KOMUNIKASI DAKWAH RUMAYSHO MELALUI AKUN INSTAGRAM @RUMAYSHOCOM (Other)
type: Document
is version of: STRATEGI KOMUNIKASI DAKWAH RUMAYSHO MELALUI AKUN INSTAGRAM @RUMAYSHOCOM (Text)
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STRATEGI KOMUNIKASI DAKWAH RUMAYSHO MELALUI AKUN INSTAGRAM @RUMAYSHOCOM (Other)
type: Document
is version of: STRATEGI KOMUNIKASI DAKWAH RUMAYSHO MELALUI AKUN INSTAGRAM @RUMAYSHOCOM (Text)
is volatile version of: STRATEGI KOMUNIKASI DAKWAH RUMAYSHO MELALUI AKUN INSTAGRAM @RUMAYSHOCOM (Text)
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primary topic: STRATEGI KOMUNIKASI DAKWAH RUMAYSHO MELALUI AKUN INSTAGRAM @RUMAYSHOCOM

302.231 Media Komunikasi, Media Massa, Media Sosial
type: Concept