eprintid: 72257
rev_number: 17
eprint_status: archive
userid: 12460
dir: disk0/00/07/22/57
datestamp: 2025-07-30 08:35:39
lastmod: 2025-07-30 08:35:39
status_changed: 2025-07-30 08:35:39
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Muhammad Farhan Mujahid Arrasyad, NIM.: 18102010039
title: STRATEGI KOMUNIKASI DAKWAH RUMAYSHO MELALUI AKUN INSTAGRAM @RUMAYSHOCOM
ispublished: pub
subjects: 302.23
divisions: jur_kpi
full_text_status: restricted
keywords: Strategi Komunikasi, Dakwah, Analisis SWOT, Akun @rumayshocom
note: Nitra Galih Imansari, M.Sos
abstract: Currently, da’wah is not understood as merely preaching on the pulpit, more than that, preaching has adopted technology in its delivery process, including social media. This is certainly a challenge for preachers to produce unique and creative content so that people are interested in accessing the content that has been created. Instagram is one of the social media with quite a large number of users in Indonesia. The research method used in this study is a descriptive qualitative method. The theory used as a basis for this study is Kustadi Suhandang’s communication strategy theory and it is analyzed using the SWOT analysis technique. The data collected came from observations un the Instagram account @rumayshocom, documentation through searching and retrieving information, and interviews with the Instagram account manager @rumayshocom. The result of this study indicate that the Instagram account @rumayshocom needs to develop their da’wah communication strategy by analyzing the strengths, weaknesses, opportunities, and threats they have. The result of the intersection between these factors become a strategy that can be applied by Rumaysho in developing their da’wah communication strategy.
date: 2025-07-10
date_type: published
pages: 121
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS DAKWAH DAN KOMUNIKASI
thesis_type: skripsi
thesis_name: other
citation:   Muhammad Farhan Mujahid Arrasyad, NIM.: 18102010039  (2025) STRATEGI KOMUNIKASI DAKWAH RUMAYSHO MELALUI AKUN INSTAGRAM @RUMAYSHOCOM.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/72257/1/18102010039_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/72257/2/18102010039_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf