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PENGARUH INTENSITAS MENGAKSES INSTAGRAM @GUSBAHAOFFICIAL TERHADAP RELIGIUSITAS SANTRI PONDOK PESANTREN DARUL QUR’AN WAL IRSYAD WONOSARI GUNUNGKIDUL
The rapid development of social media Instagram has a significant impact on its users. Many Instagram users utilize this platform as a means to share information and communicate about various activities, including enhancing religious devotion. One example is the account @gusbahofficial, which focuses on religious content. This study aims to analyze the influence of access intensity to the Instagram account @gusbahofficial on the religiosity of santri at Pondok Pesantren Darul Qur’an Wal Irsyad Wonosari, Gunungkidul. This research employs a quantitative method with a survey approach, collecting data through questionnaires distributed via Google Forms to the santri. The sampling technique was carried out using the cluster technique. The theory underlying this research is the SOR (Stimulus Organism Response) theory, Hypodermic Needles. Data analysis is conducted using simple linear regression with the aid of IBM SPSS version 25. The number of respondents in this study is 54. The analysis results indicate a positive and significant relationship between the intensity of accessing Instagram @gusbahofficial and the increase in the religiosity of santri, with a coefficient of determination (R Square) value of 0.341 or 34.1%.
FAKULTAS DAKWAH DAN KOMUNIKASI, UIN SUNAN KALIJAGA YOGYAKARTA
PENGARUH INTENSITAS MENGAKSES INSTAGRAM @GUSBAHAOFFICIAL TERHADAP RELIGIUSITAS SANTRI PONDOK PESANTREN DARUL QUR’AN WAL IRSYAD WONOSARI GUNUNGKIDUL (Text)
PENGARUH INTENSITAS MENGAKSES INSTAGRAM @GUSBAHAOFFICIAL TERHADAP RELIGIUSITAS SANTRI PONDOK PESANTREN DARUL QUR’AN WAL IRSYAD WONOSARI GUNUNGKIDUL (Other)
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