relation: https://digilib.uin-suka.ac.id/id/eprint/72275/
title: STRATEGI PERSONAL BRANDING JULIAN ADAM MELALUI TRANSFORMASI GAYA BERDAKWAH (STUDI DESKRIPTIF KUALITATIF PADA AKUN TIKTOK @JULIANADAMH)
creator: Ali Ar-Ramitani, NIM.: 20107030076
subject: 302.231 Media Komunikasi, Media Massa, Media Sosial
description: TikTok has become one of the most popular social media platforms in Indonesia  with 126.83K active users. With its powerful algorithm, TikTok allows content  creators to build broad and dynamic interactions with audiences, opening up  great opportunities for personal branding. One of the most notable content  creators is Julian Adam, who not only provides entertainment through comedy  content, but also incorporates da'wah and educational values into each of his  works. This research aims to analyze Julian Adam's personal branding using  qualitative methods and a qualitative descriptive approach. Based on Peter  Montoya's eight laws of personal branding, it was found that Julian Adam has  been successful in building his image as a comedy creator who not only entertains  but also educates. Specialization and consistency are the most dominant aspects  that strengthen his personal branding and support other indicators. The results of  this study are expected to provide insights for other content creators in building a  strong, authentic and sustainable self-image in an increasingly competitive digital  age.
date: 2025-06-17
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/72275/1/20107030076_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/72275/2/20107030076_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Ali Ar-Ramitani, NIM.: 20107030076  (2025) STRATEGI PERSONAL BRANDING JULIAN ADAM MELALUI TRANSFORMASI GAYA BERDAKWAH (STUDI DESKRIPTIF KUALITATIF PADA AKUN TIKTOK @JULIANADAMH).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.