TY  - THES
N1  - Ihya' Ulumuddin, M.Sos.
ID  - digilib72275
UR  - https://digilib.uin-suka.ac.id/id/eprint/72275/
A1  - Ali Ar-Ramitani, NIM.: 20107030076
Y1  - 2025/06/17/
N2  - TikTok has become one of the most popular social media platforms in Indonesia
with 126.83K active users. With its powerful algorithm, TikTok allows content
creators to build broad and dynamic interactions with audiences, opening up
great opportunities for personal branding. One of the most notable content
creators is Julian Adam, who not only provides entertainment through comedy
content, but also incorporates da'wah and educational values into each of his
works. This research aims to analyze Julian Adam's personal branding using
qualitative methods and a qualitative descriptive approach. Based on Peter
Montoya's eight laws of personal branding, it was found that Julian Adam has
been successful in building his image as a comedy creator who not only entertains
but also educates. Specialization and consistency are the most dominant aspects
that strengthen his personal branding and support other indicators. The results of
this study are expected to provide insights for other content creators in building a
strong, authentic and sustainable self-image in an increasingly competitive digital
age.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Personal Branding
KW  -  Dakwah Online
KW  -  Media Sosial
KW  -  TikTok
M1  - skripsi
TI  - STRATEGI PERSONAL BRANDING JULIAN ADAM MELALUI TRANSFORMASI GAYA BERDAKWAH (STUDI DESKRIPTIF KUALITATIF PADA AKUN TIKTOK @JULIANADAMH)
AV  - restricted
EP  - 139
ER  -