%A NIM.: 22202012007 Siti Nurfadillah H T Aman
%O Prof. Dra. Siti Syamsiatun, M.A., Ph.D
%T GAYA KOMUNIKASI DAKWAH AKUN INSTAGRAM @QURANREVIEW DAN RESEPSI KHALAYAK TERHADAPNYA
%X The @quranreview account is one of the most engaging digital da'wah platforms on Instagram with unique characteristics that distinguish it from other da'wah accounts. While each account has its specific approach and focus in disseminating Islamic messages, @quranreview stands out with its contextual and in-depth Quranic interpretation. The purpose of this research is to  nderstand the communication style of the @quranreview Instagram account's da'wah and to examine audience reception or responses to   quranreview's content. This research uses a qualitative method with a netnographic approach, utilizing both primary and secondary data, and data collection through documentation studies of Instagram
content and supporting literature. Data analysis was conducted through six stages
of content analysis: unitizing, sampling, recording, reducing, inferring, and
narrating. The research results show that @quranreview implements eight at adapt to Instagram platform characteristics: dramatic, impression-leaving, attentive, animated, precise, argumentative, friendly, and relaxed. The dramatic style dominates the published content, appearing consistently
on specific dates throughout February, and proves effective in creating strong emotional appeal for the audience through the use of emotional sentences, strong emphasis, and evocative visuals. Meanwhile, animated and relaxed styles have the lowest frequency of appearance. Regarding audience reception, the research found
variations in message acceptance according to Stuart Hall's three positions: dominant, negotiated, and oppositional. The dominant position is seen in message acceptance that aligns with quranreview's intentions across all communication styles used. The negotiated position was only identified in content dated February
17th that used the attentive style, while the oppositional position, marked by rejection of the da'wah message, was seen in content dated February 23rd that used the argumentative style. Keywords: Digital Da'wah, Communication Style, Audience Reception
%K Digital Da'wah, Communication Style, Audience Reception
%D 2025
%I UIN SUNAN KALIJAGAYOGYAKARTA
%L digilib72325