%0 Thesis
%9 Skripsi
%A Wafiq Salsabiilla, NIM.: 21102010018
%B FAKULTAS DAKWAH DAN KOMUNIKASI
%D 2025
%F digilib:72407
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Komodifikasi Agama, Spiritual Healing, Instagram, Umrah
%P 95
%T KOMODIFIKASI AGAMA MELALUI SPIRITUAL HEALING DALAM KONTEN PROMOSI UMRAH PADA AKUN INSTAGRAM @MUSLIMSAFARPROJECT
%U https://digilib.uin-suka.ac.id/id/eprint/72407/
%X In this digital era, social media is not only used as a medium for preaching, but also  a promotional tool, so that religious values have the potential to experience a shift  in meaning. Companies such as the Muslim Safar Project use social media as a  medium for preaching and promotion, where the uploaded content is wrapped in  religious visuals and narratives. Umrah is not only seen as a ritual of worship but  also a spiritual experience that can ` provide peace of mind. This study aims to  uncover the practice of religious commodification through Spiritual Healing in the  promotional content of @muslimsafarproject. This type of research is a content  analysis using the Charles Sanders Peirce semiotic analysis method. Data sources  were obtained from content documentation. The results of this study indicate the  practice of religious commodification in the promotional content of  @muslimsafarproject in three forms: commodification of content through religious  values packaged narratively and visually and linked to the emotional benefits of  Umrah, commodification of the audience through the visual presentation of  pilgrims aimed at forming identification and encouraging the audience's desire to  purchase the services offered, and commodification of labor through the use of  religious figures and admins as elements that strengthen trust in the audience. This  study shows that religious content can experience a shift in meaning from sacred to  commercial.
%Z Muhammad Diak Udin, M.Sos