%A NIM.: 21107030064 Alfira Najmi Ramadhani
%O Dr. Mokhamad Mahfud, S.Sos.I. M.Si.
%T PERSEPSI GENERASI Z PADA AKUN INSTAGRAM DALAM MENINGKATKAN INTENSI MENCARI BANTUAN PSIKOLOGIS (STUDI DESKRIPTIF PADA FOLLOWERS AKUN INSTAGRAM @INSIGHTME.ID)
%X Mental health awareness among Generation Z has grown, yet many still hesitate to
take action in seeking mental health help. As digital natives, Generation Z actively
consumes content on platforms like Instagram, which have become influential
spaces for mental health education. This study examines the role of the Instagram
account @insightme.id in shaping help-seeking intentions through digital content.
Using a descriptive qualitative approach, this research involved in-depth
interviews, observation, and documentation with purposively selected followers of
@insightme.id who show interest in mental health topics. Guided by theories of
perception, new media, and help-seeking behavior. The result reveals that
@insightme.id effectively captures users’ attention, delivers relatable information,
and encourages initial consideration of seeking help. The platform creates a sense
of connection and validation that supports early-stage reflection among followers.
This study highlights Instagram’s communicative potential to positively shape
audience perceptions and actively increase help-seeking intentions among
Generation Z. A synergic approach involving digital media, mental health literacy,
and accessible pathways is essential to strengthen the impact of media in
encouraging actual help-seeking behavior.
%K New Media, Instagram, Perilaku Mencari Bantuan Psikologis
%D 2025
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib72416