relation: https://digilib.uin-suka.ac.id/id/eprint/72480/
title: ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN
creator: Fikrani Suhma Azzuhra, NIM.: 23202011012
subject: 302.2 Communication/Komunikasi
description: This research examines the communication ethics of kato mandaki as the local  wisdom of the Minangkabau people in Pariaman City who face the challenges of  modernization and globalization. The phenomenon of shifting speech norms due to  increasingly open communication patterns has the potential to threaten the  preservation of cultural values that have served as an adhesive for social cohesion.  Although there have been many studies on the umbrella concept of kato nan ampek,  there is a void of research that specifically and deeply examines the speech practices  of kato mandaki. This study uses a qualitative approach with data collection  methods through in-depth interviews with traditional leaders, ninik mamak, and  various elements of society in Pariaman City. Data analysis is done critically using  Habermas' communicative action theory and Austin's speech act theory. The results  show that kato mandaki is not just a static etiquette of politeness, but a strategic  communication mechanism to achieve mutual understanding (Verständigung). It is  concluded that every utterance in kato mandaki is a conscious act in which an  indirect form of locution (literal meaning) is deliberately chosen to wrap  illocutionary power (intention). This set of speech acts is architecturally designed  to achieve a complex perlocutionary effect, namely convincing the interlocutor by  making him feel valued. Thus, kato mandaki proves to be a form of high-level  communication skill that effectively balances the achievement of personal goals  and the maintenance of social harmony in an ethical society
date: 2025-07-21
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/72480/1/23202011012_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/72480/2/23202011012_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Fikrani Suhma Azzuhra, NIM.: 23202011012  (2025) ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN.  Masters thesis, UIN SUNAN KALIJAGA YOGYAKARTA.