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primary topic: ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN

ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN
type: Thesis
type: Article
abstract: This research examines the communication ethics of kato mandaki as the local wisdom of the Minangkabau people in Pariaman City who face the challenges of modernization and globalization. The phenomenon of shifting speech norms due to increasingly open communication patterns has the potential to threaten the preservation of cultural values that have served as an adhesive for social cohesion. Although there have been many studies on the umbrella concept of kato nan ampek, there is a void of research that specifically and deeply examines the speech practices of kato mandaki. This study uses a qualitative approach with data collection methods through in-depth interviews with traditional leaders, ninik mamak, and various elements of society in Pariaman City. Data analysis is done critically using Habermas' communicative action theory and Austin's speech act theory. The results show that kato mandaki is not just a static etiquette of politeness, but a strategic communication mechanism to achieve mutual understanding (Verständigung). It is concluded that every utterance in kato mandaki is a conscious act in which an indirect form of locution (literal meaning) is deliberately chosen to wrap illocutionary power (intention). This set of speech acts is architecturally designed to achieve a complex perlocutionary effect, namely convincing the interlocutor by making him feel valued. Thus, kato mandaki proves to be a form of high-level communication skill that effectively balances the achievement of personal goals and the maintenance of social harmony in an ethical society
date: 2025-07-21
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN (Text)
has version: ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN (Text)
has published: ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN (Text)
has document: ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN (Other)
subject: 302.2 Communication/Komunikasi

ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN (Text)
type: Document
has file: 23202011012_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 23202011012_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS DAKWAH DAN KOMUNIKASI, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 23202011012 Fikrani Suhma Azzuhra
type: Person
given name: NIM.: 23202011012
family name: Fikrani Suhma Azzuhra

ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN (Other)
type: Document
is version of: ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN (Text)
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ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN (Other)
type: Document
is version of: ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN (Text)
is volatile version of: ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN (Text)
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ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN (Other)
type: Document
is version of: ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN (Text)
is volatile version of: ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN (Text)
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ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN (Other)
type: Document
is version of: ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN (Text)
is volatile version of: ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN (Text)
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ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN (Other)
type: Document
is version of: ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN (Text)
is volatile version of: ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN (Text)
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ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN (Other)
type: Document
is version of: ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN (Text)
is volatile version of: ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN (Text)
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ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN (Other)
type: Document
is version of: ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN (Text)
is volatile version of: ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN (Text)
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ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN (Other)
type: Document
is version of: ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN (Text)
is volatile version of: ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN (Text)
issmall thumbnail version of: ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN (Text)
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primary topic: ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN

302.2 Communication/Komunikasi
type: Concept