TY  - THES
N1  - Dr. H. Akhmad Rifa?I M. Phil
ID  - digilib72480
UR  - https://digilib.uin-suka.ac.id/id/eprint/72480/
A1  - Fikrani Suhma Azzuhra, NIM.: 23202011012
Y1  - 2025/07/21/
N2  - This research examines the communication ethics of kato mandaki as the local
wisdom of the Minangkabau people in Pariaman City who face the challenges of
modernization and globalization. The phenomenon of shifting speech norms due to
increasingly open communication patterns has the potential to threaten the
preservation of cultural values that have served as an adhesive for social cohesion.
Although there have been many studies on the umbrella concept of kato nan ampek,
there is a void of research that specifically and deeply examines the speech practices
of kato mandaki. This study uses a qualitative approach with data collection
methods through in-depth interviews with traditional leaders, ninik mamak, and
various elements of society in Pariaman City. Data analysis is done critically using
Habermas' communicative action theory and Austin's speech act theory. The results
show that kato mandaki is not just a static etiquette of politeness, but a strategic
communication mechanism to achieve mutual understanding (Verständigung). It is
concluded that every utterance in kato mandaki is a conscious act in which an
indirect form of locution (literal meaning) is deliberately chosen to wrap
illocutionary power (intention). This set of speech acts is architecturally designed
to achieve a complex perlocutionary effect, namely convincing the interlocutor by
making him feel valued. Thus, kato mandaki proves to be a form of high-level
communication skill that effectively balances the achievement of personal goals
and the maintenance of social harmony in an ethical society
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Etika Komunikasi
KW  -  Kato Mandaki
KW  -  Tindak Tutur
KW  -  Adat Minangkabau
M1  - masters
TI  - ETIKA KOMUNIKASI KATO MANDAKI DAN TINDAK TUTUR MASYARAKAT MINANGKABAU KOTA PARIAMAN
AV  - restricted
EP  - 222
ER  -