@phdthesis{digilib72495, month = {August}, title = {DETERMINAN MINAT INVESTASI PADA SAHAM SYARIAH DENGAN MEDIA SOSIAL EDUKASI INVESTASI SEBAGAI VARIABEL MODERASI STUDI KASUS PADA GENERASI Z DI PROVINSI SULAWESI SELATAN}, school = {UIN SUNAN KALIJAGA YOGYAKARTA}, author = {NIM.: 20108030067 Hasma Humairah}, year = {2025}, note = {Anniza Citra Prajasari, SE.I., M.A.}, keywords = {Sikap Investasi, Literasi Keuangan Syariah, Perilaku Keuangan, Persepsi Risiko, Minat Investasi, Media Sosial Edukasi Investasi}, url = {https://digilib.uin-suka.ac.id/id/eprint/72495/}, abstract = {This study aims to determine the effect of investment attitudes, Islamic financial literacy, financial behavior and risk perception on investment interest in Islamic stocks with investment education social media as a moderating variable in generation Z in South Sulawesi province. The purposive sampling technique was used in sampling 165 generation Z respondents in South Sulawesi province. This research uses quantitative methods with PLS-SEM analysis SmartPLS software. The results of this study indicate that the variables of investment attitudes, Islamic financial literacy, financial behavior and risk perception have a positive and significant effect on investment interest in Islamic stocks. In addition, the investment education social media variable can moderate by strengthening the effect of investment attitudes on investment interest. Meanwhile, investment education social media cannot moderate (strengthen) the influence of Islamic financial literacy, financial behavior and risk perception on investment interest.} }