TY - THES N1 - Anniza Citra Prajasari, SE.I., M.A. ID - digilib72495 UR - https://digilib.uin-suka.ac.id/id/eprint/72495/ A1 - Hasma Humairah, NIM.: 20108030067 Y1 - 2025/08/07/ N2 - This study aims to determine the effect of investment attitudes, Islamic financial literacy, financial behavior and risk perception on investment interest in Islamic stocks with investment education social media as a moderating variable in generation Z in South Sulawesi province. The purposive sampling technique was used in sampling 165 generation Z respondents in South Sulawesi province. This research uses quantitative methods with PLS-SEM analysis SmartPLS software. The results of this study indicate that the variables of investment attitudes, Islamic financial literacy, financial behavior and risk perception have a positive and significant effect on investment interest in Islamic stocks. In addition, the investment education social media variable can moderate by strengthening the effect of investment attitudes on investment interest. Meanwhile, investment education social media cannot moderate (strengthen) the influence of Islamic financial literacy, financial behavior and risk perception on investment interest. PB - UIN SUNAN KALIJAGA YOGYAKARTA KW - Sikap Investasi KW - Literasi Keuangan Syariah KW - Perilaku Keuangan KW - Persepsi Risiko KW - Minat Investasi KW - Media Sosial Edukasi Investasi M1 - skripsi TI - DETERMINAN MINAT INVESTASI PADA SAHAM SYARIAH DENGAN MEDIA SOSIAL EDUKASI INVESTASI SEBAGAI VARIABEL MODERASI STUDI KASUS PADA GENERASI Z DI PROVINSI SULAWESI SELATAN AV - restricted EP - 175 ER -