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DETERMINAN KEPUTUSAN GENERASI Z DALAM BERINVESTASI REKSADANA SYARIAH PADA APLIKASI BIBIT
This study aims to analyze the factors influencing generation Z investment decisions in sharia mutual funds through the Bibit application. Using a quantitative method, data was collected from 133 respondents in Bekasi City. Data analysis was conducted using PLS-SEM. The results show that the variables of religiosity, social media, and financial capability have a positive and significant effect on investment decisions. However, risk perception and investment motivation were not found to have a significant influence on investment decisions. These findings emphasize the importance of religiosity, social media, and financial capability as key drivers for generation Z investment decisions in sharia mutual fund products.
FAKULTAS EKONOMI DAN BISNIS ISLAM, UIN SUNAN KALIJAGA YOGYAKARTA
DETERMINAN KEPUTUSAN GENERASI Z DALAM BERINVESTASI REKSADANA SYARIAH PADA APLIKASI BIBIT (Text)
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