TY  - THES
N1  - Hilmy Baroroh, S.E.I., M.E.K.
ID  - digilib72524
UR  - https://digilib.uin-suka.ac.id/id/eprint/72524/
A1  - Randhini Putri Amanda, NIM.: 21108030027
Y1  - 2025/08/28/
N2  - This study aims to analyze the factors influencing generation Z investment decisions in sharia mutual funds through the Bibit application. Using a quantitative method, data was collected from 133 respondents in Bekasi City. Data analysis was conducted using PLS-SEM. The results show that the variables of religiosity, social media, and financial capability have a positive and significant effect on investment decisions. However, risk perception and investment motivation were not found to have a significant influence on investment decisions. These findings emphasize the importance of religiosity, social media, and financial capability as key drivers for generation Z investment decisions in sharia mutual fund products.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Generasi Z
KW  -  Reksadana Syariah
KW  -  Bibit
KW  -  Keputusan Investasi
KW  -  Religiositas
KW  -  Media Sosial
KW  -  Persepsi Risiko
KW  -  Kemampuan Finansial
KW  -  Motivasi Investasi
M1  - skripsi
TI  - DETERMINAN KEPUTUSAN GENERASI Z DALAM BERINVESTASI REKSADANA SYARIAH PADA APLIKASI BIBIT
AV  - restricted
EP  - 138
ER  -