%A NIM.: 21108030027 Randhini Putri Amanda
%O Hilmy Baroroh, S.E.I., M.E.K.
%T DETERMINAN KEPUTUSAN GENERASI Z DALAM BERINVESTASI REKSADANA SYARIAH PADA APLIKASI BIBIT
%X This study aims to analyze the factors influencing generation Z investment decisions in sharia mutual funds through the Bibit application. Using a quantitative method, data was collected from 133 respondents in Bekasi City. Data analysis was conducted using PLS-SEM. The results show that the variables of religiosity, social media, and financial capability have a positive and significant effect on investment decisions. However, risk perception and investment motivation were not found to have a significant influence on investment decisions. These findings emphasize the importance of religiosity, social media, and financial capability as key drivers for generation Z investment decisions in sharia mutual fund products.
%K Generasi Z, Reksadana Syariah, Bibit, Keputusan Investasi, Religiositas, Media Sosial, Persepsi Risiko, Kemampuan Finansial, Motivasi Investasi
%D 2025
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib72524