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primary topic: INTENSI GENERASI Z MENJADI NASABAH BANK SYARIAH INDONESIA (STUDI KASUS DI YOGYAKARTA)

INTENSI GENERASI Z MENJADI NASABAH BANK SYARIAH INDONESIA (STUDI KASUS DI YOGYAKARTA)
type: Thesis
type: Article
abstract: This study aims to analyze various factors that influence Generation Z's intention to become a customer of Bank Syariah Indonesia (BSI) in the Yogyakarta region. The theory used is the Theory of Planned Behavior (TPB) which includes three main variables, namely attitudes towards behavior, subjective norms, and perceived control behavior. This approach is then expanded by the addition of three other variables: digital marketing, brand image, and electronic word of mouth (e-WOM). This study uses a quantitative approach through a survey method, the sample uses Non-Probability Sampling with an instrument in the form of a questionnaire. The research respondents numbered 407 respondents from among Generation Z domiciled in Yogyakarta. The collected data were analyzed using multiple linear regression techniques with the help of SPSS software version 22. The research findings show that the variables attitudes towards behavior, subjective norms, perceived control behavior, digital marketing, brand image, and e-WOM have a positive and significant influence on Generation Z's intention to become a customer of BSI. This indicates that Generation Z's intention to use BSI services is more influenced by positive attitudes, social pressure, and external digital-based factors, compared to their perception of personal abilities. This research provides practical contributions to BSI and other Islamic financial institutions in designing more relevant communication and marketing strategies for the younger generation. Furthermore, the results can serve as a reference for further research on Islamic consumer behavior in a digital context.
date: 2025-08-12
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: INTENSI GENERASI Z MENJADI NASABAH BANK SYARIAH INDONESIA (STUDI KASUS DI YOGYAKARTA) (Text)
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has document: INTENSI GENERASI Z MENJADI NASABAH BANK SYARIAH INDONESIA (STUDI KASUS DI YOGYAKARTA) (Other)
subject: 297.273 Islam dan Ilmu Ekonomi, Perbankan Syariah, Lembaga Keuangan Syariah

INTENSI GENERASI Z MENJADI NASABAH BANK SYARIAH INDONESIA (STUDI KASUS DI YOGYAKARTA) (Text)
type: Document
has file: 23208011016_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 23208011016_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

INTENSI GENERASI Z MENJADI NASABAH BANK SYARIAH INDONESIA (STUDI KASUS DI YOGYAKARTA) (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS EKONOMI DAN BISNIS ISLAM, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 23208011016 Sholikhah Ratna Dewi
type: Person
given name: NIM.: 23208011016
family name: Sholikhah Ratna Dewi

INTENSI GENERASI Z MENJADI NASABAH BANK SYARIAH INDONESIA (STUDI KASUS DI YOGYAKARTA) (Other)
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INTENSI GENERASI Z MENJADI NASABAH BANK SYARIAH INDONESIA (STUDI KASUS DI YOGYAKARTA) (Other)
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is version of: INTENSI GENERASI Z MENJADI NASABAH BANK SYARIAH INDONESIA (STUDI KASUS DI YOGYAKARTA) (Text)
is volatile version of: INTENSI GENERASI Z MENJADI NASABAH BANK SYARIAH INDONESIA (STUDI KASUS DI YOGYAKARTA) (Text)
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INTENSI GENERASI Z MENJADI NASABAH BANK SYARIAH INDONESIA (STUDI KASUS DI YOGYAKARTA) (Other)
type: Document
is version of: INTENSI GENERASI Z MENJADI NASABAH BANK SYARIAH INDONESIA (STUDI KASUS DI YOGYAKARTA) (Text)
is volatile version of: INTENSI GENERASI Z MENJADI NASABAH BANK SYARIAH INDONESIA (STUDI KASUS DI YOGYAKARTA) (Text)
ismedium thumbnail version of: INTENSI GENERASI Z MENJADI NASABAH BANK SYARIAH INDONESIA (STUDI KASUS DI YOGYAKARTA) (Text)

INTENSI GENERASI Z MENJADI NASABAH BANK SYARIAH INDONESIA (STUDI KASUS DI YOGYAKARTA) (Other)
type: Document
is version of: INTENSI GENERASI Z MENJADI NASABAH BANK SYARIAH INDONESIA (STUDI KASUS DI YOGYAKARTA) (Text)
is volatile version of: INTENSI GENERASI Z MENJADI NASABAH BANK SYARIAH INDONESIA (STUDI KASUS DI YOGYAKARTA) (Text)
issmall thumbnail version of: INTENSI GENERASI Z MENJADI NASABAH BANK SYARIAH INDONESIA (STUDI KASUS DI YOGYAKARTA) (Text)

INTENSI GENERASI Z MENJADI NASABAH BANK SYARIAH INDONESIA (STUDI KASUS DI YOGYAKARTA) (Other)
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is version of: INTENSI GENERASI Z MENJADI NASABAH BANK SYARIAH INDONESIA (STUDI KASUS DI YOGYAKARTA) (Text)
is volatile version of: INTENSI GENERASI Z MENJADI NASABAH BANK SYARIAH INDONESIA (STUDI KASUS DI YOGYAKARTA) (Text)
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INTENSI GENERASI Z MENJADI NASABAH BANK SYARIAH INDONESIA (STUDI KASUS DI YOGYAKARTA) (Other)
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is version of: INTENSI GENERASI Z MENJADI NASABAH BANK SYARIAH INDONESIA (STUDI KASUS DI YOGYAKARTA) (Text)
is volatile version of: INTENSI GENERASI Z MENJADI NASABAH BANK SYARIAH INDONESIA (STUDI KASUS DI YOGYAKARTA) (Text)
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INTENSI GENERASI Z MENJADI NASABAH BANK SYARIAH INDONESIA (STUDI KASUS DI YOGYAKARTA) (Other)
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is version of: INTENSI GENERASI Z MENJADI NASABAH BANK SYARIAH INDONESIA (STUDI KASUS DI YOGYAKARTA) (Text)
is volatile version of: INTENSI GENERASI Z MENJADI NASABAH BANK SYARIAH INDONESIA (STUDI KASUS DI YOGYAKARTA) (Text)
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INTENSI GENERASI Z MENJADI NASABAH BANK SYARIAH INDONESIA (STUDI KASUS DI YOGYAKARTA) (Other)
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is version of: INTENSI GENERASI Z MENJADI NASABAH BANK SYARIAH INDONESIA (STUDI KASUS DI YOGYAKARTA) (Text)
is volatile version of: INTENSI GENERASI Z MENJADI NASABAH BANK SYARIAH INDONESIA (STUDI KASUS DI YOGYAKARTA) (Text)
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primary topic: INTENSI GENERASI Z MENJADI NASABAH BANK SYARIAH INDONESIA (STUDI KASUS DI YOGYAKARTA)

297.273 Islam dan Ilmu Ekonomi, Perbankan Syariah, Lembaga Keuangan Syariah
type: Concept