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primary topic: PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN)

PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN)
type: Thesis
type: Article
abstract: The rise of digital marketing has positioned influencers as key figures in the gaming industry's promotional strategies. This descriptive qualitative study examines the role of the YouTube influencer @GemaShowIndo in promoting the game Dynasty Warriors: Origins. Utilizing the theoretical frameworks of influencer characteristics (credibility, expertise, attractiveness, parasocial relationships) and the AISAS model, this research analyzes data from in-depth interviews with three audience members, supplemented by observation and documentation of the influencer's video content. The findings reveal that the influencer's role is effectively manifested through four key perceived attributes: credibility, built on transparency and balanced reviews; deep expertise in the game series; personal attractiveness in communication style; and a strong parasocial relationship with his audience. These characteristics successfully guide the audience through the Attention, Interest, and Search stages of the AISAS model, strongly fostering an intent to act. However, the study finds that progression to the final Action (e.g., downloading the game) and Share stages is significantly impeded by external factors, primarily the audience's technical limitations (device specifications). Therefore, this research concludes that while an influencer's role is highly dominant in creating desire and interest, the final conversion to action is ultimately contingent upon the audience's real-world capabilities, highlighting a crucial boundary to the effectiveness of influencer marketing
date: 2025-08-14
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Text)
has version: PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Text)
has published: PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Text)
has document: PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Other)
subject: 302.231 Media Komunikasi, Media Massa, Media Sosial

PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Text)
type: Document
has file: 18107030012_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 18107030012_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 18107030012 Ibnu Rafli
type: Person
given name: NIM.: 18107030012
family name: Ibnu Rafli

PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Other)
type: Document
is version of: PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Text)
is volatile version of: PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Text)
islightbox thumbnail version of: PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Text)

PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Other)
type: Document
is version of: PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Text)
is volatile version of: PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Text)
ispreview thumbnail version of: PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Text)

PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Other)
type: Document
is version of: PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Text)
is volatile version of: PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Text)
ismedium thumbnail version of: PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Text)

PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Other)
type: Document
is version of: PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Text)
is volatile version of: PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Text)
issmall thumbnail version of: PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Text)

PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Other)
type: Document
is version of: PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Text)
is volatile version of: PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Text)
islightbox thumbnail version of: PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Text)
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PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Other)
type: Document
is version of: PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Text)
is volatile version of: PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Text)
ispreview thumbnail version of: PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Text)
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PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Other)
type: Document
is version of: PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Text)
is volatile version of: PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Text)
ismedium thumbnail version of: PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Text)
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PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Other)
type: Document
is version of: PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Text)
is volatile version of: PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Text)
issmall thumbnail version of: PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN) (Text)
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primary topic: PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN)

302.231 Media Komunikasi, Media Massa, Media Sosial
type: Concept