eprintid: 72535
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/07/25/35
datestamp: 2025-09-03 08:12:00
lastmod: 2025-09-03 08:12:00
status_changed: 2025-09-03 08:12:00
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Ibnu Rafli, NIM.: 18107030012
title: PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS  (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN)
ispublished: pub
subjects: 302.23
divisions: jur_ikom
full_text_status: restricted
keywords: Influencer Marketing, Digital Promotion, Video Games, Parasocial Relationship, AISAS Model
note: Dr. Bono Setyo, M.Si.
abstract: The rise of digital marketing has positioned influencers as key figures in the gaming industry's promotional strategies. This descriptive qualitative study examines the role of the YouTube influencer @GemaShowIndo in promoting the game Dynasty Warriors: Origins. Utilizing the theoretical frameworks of influencer characteristics (credibility, expertise, attractiveness, parasocial relationships) and the AISAS model, this research analyzes data from in-depth interviews with three audience members, supplemented by observation and documentation of the influencer's video content. The findings reveal that the influencer's role is effectively manifested through four key perceived attributes: credibility, built on transparency and balanced reviews; deep expertise in the game series; personal attractiveness in communication style; and a strong parasocial relationship with his audience. These characteristics successfully guide the audience through the Attention, Interest, and Search stages of the AISAS model, strongly fostering an intent to act. However, the study finds that progression to the final Action (e.g., downloading the game) and Share stages is significantly impeded by external factors, primarily the audience's technical limitations (device specifications). Therefore, this research concludes that while an influencer's role is highly dominant in creating desire and interest, the final conversion to action is ultimately contingent upon the audience's real-world capabilities, highlighting a crucial boundary to the effectiveness of influencer marketing
date: 2025-08-14
date_type: published
pages: 121
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   Ibnu Rafli, NIM.: 18107030012  (2025) PERAN INFLUENCER DALAM MEMPROMOSIKAN GAME DYNASTY WARRIORS ORIGINS (STUDI DESKRIPTIF KUALITATIF PADA CHANNEL YOUTUBE @GEMASHOWINDO DALAM PROMOSI GAME DYNASTY WARRIOR ORIGIN).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/72535/1/18107030012_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/72535/2/18107030012_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf