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primary topic: ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025

ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025
type: Thesis
type: Article
abstract: This research aims to examine the meanings of visual signs found in the packaging illustration of the SilverQueen Valentine Pack 2025 edition using the semiotic approach of Charles Sanders Peirce. SilverQueen consistently releases special Valentine-themed packaging each year as part of its visual communication strategy to attract consumer attention, particularly during the celebration of Valentine's Day. In the 2025 edition, SilverQueen introduced five different packaging designs, each with its own distinctive visual characteristics. This research employs a descriptive qualitative method with a semiotic approach based on Peirce’s triadic model, which includes representamen, object, and interpretant. The data were obtained through visual documentation of each packaging design, which were then analyzed in depth. The analysis focuses on how visual elements such as color, illustration, typography, and layout function as a system of signs that potentially communicate certain messages. The results of this study reveal recurring visual patterns aimed at constructing a romantic, emotional, and personal image within the packaging, although the interpretation of meaning depends on the audience's cultural context and personal experiences. These findings affirm that packaging functions not only as a container but also as a medium of communication that conveys symbolic and affective messages to consumers.
date: 2025-08-06
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Text)
has version: ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Text)
has published: ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Text)
has document: ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Other)
subject: 302.2 Communication/Komunikasi

ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Text)
type: Document
has file: 20107030142_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 20107030142_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Text)
type: Document

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 20107030142 Alfatah Fajar Noerrohman
type: Person
given name: NIM.: 20107030142
family name: Alfatah Fajar Noerrohman

ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Other)
type: Document
is version of: ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Text)
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ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Other)
type: Document
is version of: ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Text)
is volatile version of: ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Text)
ispreview thumbnail version of: ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Text)

ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Other)
type: Document
is version of: ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Text)
is volatile version of: ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Text)
ismedium thumbnail version of: ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Text)

ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Other)
type: Document
is version of: ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Text)
is volatile version of: ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Text)
issmall thumbnail version of: ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Text)

ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Other)
type: Document
is version of: ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Text)
is volatile version of: ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Text)
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ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Other)
type: Document
is version of: ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Text)
is volatile version of: ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Text)
ispreview thumbnail version of: ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Text)
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has part: preview.jpg

ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Other)
type: Document
is version of: ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Text)
is volatile version of: ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Text)
ismedium thumbnail version of: ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Text)
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has part: medium.jpg

ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Other)
type: Document
is version of: ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Text)
is volatile version of: ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Text)
issmall thumbnail version of: ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025 (Text)
has file: small.jpg
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primary topic: ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE PADA ILUSTRASI KEMASAN SILVERQUEEN VALENTINE PACK 2025

302.2 Communication/Komunikasi
type: Concept