eprintid: 73037
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/07/30/37
datestamp: 2025-09-17 08:01:53
lastmod: 2025-09-17 08:01:53
status_changed: 2025-09-17 08:01:53
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Audina El Rahma, NIM.: 21103040166
title: TINJAUAN YURIDIS PERLINDUNGAN KONSUMEN TERHADAP IKLAN OVERCLAIM SKINCARE DI YOGYAKARTA
ispublished: pub
subjects: 343.071
divisions: il_hum
full_text_status: restricted
keywords: Perlindungan Konsumen, Perjanjian, Tanggung Jawab Hukum,
Overclaim Skincare, Iklan
note: Dr. Wardatul Fitri, S.H., M.H.
abstract: The widespread practice of overclaiming in skincare product advertisements
in Yogyakarta raises concerns regarding consumer rights protection. Excessive
claims unsupported by scientific evidence often mislead consumers and have the
potential to cause both material and immaterial losses. This study examines legal
protection against overclaiming in skincare product advertisements in Yogyakarta.
The research background is based on the need for legal certainty for consumers
regarding correct, clear, and honest information in skincare product
advertisements. This study aims to analyze the forms of legal protection provided
to consumers against overclaiming in skincare product advertisements and the
sanctions imposed on business actors if consumers suffer losses due to excessive
claims in skincare product advertisements.
The research method used is field research. The research approach is a
juridical-empirical approach, utilizing applicable laws and regulations.
Empirically, this approach was conducted through observations and interviews at
the Yogyakarta Food and Drug Monitoring Agency (BPOM), the Yogyakarta
Consumer Institute, and with several consumers who have been victims of
overclaiming in skincare advertisements.
The results indicate that, first, legal protection for consumers is regulated
in Law Number 8 of 1999 concerning Consumer Protection. One concrete form of
protection is a complaint reporting mechanism to the Yogyakarta Consumer
Institute, supported by BPOM regulations that require every skincare product to
have a distribution permit and to be honest in providing information. Second, the
importance of imposing legal sanctions on businesses that violate their
responsibilities. If losses occur, businesses can be subject to administrative
sanctions, up to and including revocation of their distribution permit.
date: 2025-07-13
date_type: published
pages: 139
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS SYARIAH DAN HUKUM
thesis_type: skripsi
thesis_name: other
citation:   Audina El Rahma, NIM.: 21103040166  (2025) TINJAUAN YURIDIS PERLINDUNGAN KONSUMEN TERHADAP IKLAN OVERCLAIM SKINCARE DI YOGYAKARTA.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/73037/1/21103040166_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/73037/2/21103040166_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf