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PERUBAHAN POLA KONSUMSI MASYARAKAT AKIBAT MARAKNYA E-COMMERCE TERHADAP TOKO FISIK PERSPEKTIF HAQQUL JIWAR (STUDI KASUS DI JALAN IRIAN JAYA SITUBONDO)
The development of information and communication technology has driven a major transformation in people's consumption patterns, particularly through the widespread use of e-commerce. The shift from direct shopping in physical stores to online platforms offers easy access, product variety, and competitive prices. In Haqqul Jiwar perspective, this condition creates a social and economic dilemma because the principle of neighborliness teaches the importance of maintaining relationships and the economic sustainability of the surrounding environment. Thus, it causes negative impacts in the form of decreased turnover, reduced social interaction, and threats to the sustainability of small businesses at the local level. Therefore, the author is interested in the main problem of his research, namely how changes in consumption patterns due to e-commerce affect the existence of physical stores and their implications for the implementation of Haqqul Jiwar values in Situbondo City. This research uses a field research method with a sociological-legal approach. Primary data were obtained through interviews and observations of brick-and-mortar store owners and consumers, while secondary data came from literature and previous research findings. The research analysis is based on the theory of social change, consumer behavior theory, preference theory, and Haqqul jiwar normative concepts. This approach was used to understand the social, economic, and religious factors that influence shifts in consumer shopping preferences. The research results indicate that changes in consumer consumption are generally influenced by the rise of e-commerce, which offers convenience, speed, flexibility, and a wide variety of products that are difficult to match in brick-and-mortar stores. This shift has resulted in a decline in consumer visits to brick-and-mortar stores, although brick-and-mortar stores remain a preferred choice for consumers who prioritize product quality assurance, a hands-on shopping experience, and personalized service that builds trust. From Haqqul jiwar perspective, this change indicates a shift in the value of social interaction. The once-close relationship between sellers and buyers has now become strained, reducing the potential for mutual assistance. Consumers consider competitive prices, product quality, convenience of the purchasing process, transaction security, product availability, and delivery speed when choosing between brick-and-mortar stores. Consumers tend to choose e-commerce for a wider variety of products and lower prices, while brick-and-mortar stores are preferred when consumers want to see, touch, or try products before purchasing. The impacts of these changes include decreased revenue in some physical stores, increased competitive pressure from online businesses, shifts in marketing strategies that require physical stores to adapt to technology, and a weakening of the intensity of socio-economic interactions in the surrounding environment.
FAKULTAS SYARIAH DAN HUKUM, UIN SUNAN KALIJAGA YOGYAKARTA
PERUBAHAN POLA KONSUMSI MASYARAKAT AKIBAT MARAKNYA E-COMMERCE TERHADAP TOKO FISIK PERSPEKTIF HAQQUL JIWAR (STUDI KASUS DI JALAN IRIAN JAYA SITUBONDO) (Text)
PERUBAHAN POLA KONSUMSI MASYARAKAT AKIBAT MARAKNYA E-COMMERCE TERHADAP TOKO FISIK PERSPEKTIF HAQQUL JIWAR (STUDI KASUS DI JALAN IRIAN JAYA SITUBONDO) (Other)
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