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DAMPAK KONSTRUKSI KECANTIKAN TERHADAP PEMILIHAN SKINCARE DI KALANGAN MAHASISWI PROGRAM STUDI AKUNTANSI SYARIAH FAKULTAS EKONOMI DAN BISNIS ISLAM IAIN KUDUS
This study aims to analyze the values of beauty construction and its impact on skincare selection among female students of Sharia Accounting, Faculty of Economics and Business (FEBI), IAIN Kudus. The method used is a qualitative method by going into the field, conducting observations and interviews among female students of Sharia Accounting Study Program, Faculty of Islamic Economics and Business (FEBI), IAIN Kudus. With a systematic procedure by recording the results of observations and interviews, data reduction and presentation were carried out and conclusions were drawn regarding how beauty construction is based on Peter L. Berger's theory of social construction stages, namely externalization, objectivation, and internalization and its impact on skincare selection. The construction of beauty among FEBI IAIN Kudus female students unfolds through three moments. Externalization occurs when society establishes beauty standards, specifically clear skin, free from acne, and fair, smooth complexions, reinforced by influencers on Instagram and TikTok. During objectivation, female students experience verbal and non-verbal discrimination, such as negative comments, neglect, and bullying, leading to low self-esteem. The moment of internalization emerges when pressure from family and society causes these students to perceive these standards as inevitable, compelling them to strive to achieve them. As a result, students use skincare as a solution to gain appreciation and acceptance from society. They learn about skincare from social media influencers, purchase products through stores and marketplaces, and engage in trial and error for 3 months to 3 years to find suitable products. When selecting products, they prioritize ingredients like niacinamide for whitening and brightening (e.g., N'Pure toner and Bright to Glow Pink Moisturizer) and salicylic acid for acne treatment (e.g., Jtakepil, N'Pure, SkinTime, Skintific Redglow, GdGlow, Ella Skincare Clinic).
FAKULTAS USHULUDDIN DAN PEMIKIRAN ISLAM, UIN SUNAN KALIJAGA YOGYAKARTA
NIM.: 19105040003 Lembayung Radianty Ammanda
DAMPAK KONSTRUKSI KECANTIKAN TERHADAP PEMILIHAN SKINCARE DI KALANGAN MAHASISWI PROGRAM STUDI AKUNTANSI SYARIAH FAKULTAS EKONOMI DAN BISNIS ISLAM IAIN KUDUS (Text)
DAMPAK KONSTRUKSI KECANTIKAN TERHADAP PEMILIHAN SKINCARE DI KALANGAN MAHASISWI PROGRAM STUDI AKUNTANSI SYARIAH FAKULTAS EKONOMI DAN BISNIS ISLAM IAIN KUDUS (Other)
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