relation: https://digilib.uin-suka.ac.id/id/eprint/73396/
title: PERSEPSI PEMUSTAKA TERHADAP PENERAPAN DESAIN GRAFIS FEED INSTAGRAM DALAM STRATEGI BRANDING PADA PROMOSI DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA
creator: Elly Dwiyanti Rohmah, NIM.: 20101040007
subject: 021.7 Promotion of Libraries/ Promosi Perpustakaan
description: The aim of this research is to find out and explain library perceptions  regarding the application of Instagram feed graphic design in branding  strategies for promotions at the UIN Sunan Kalijaga Yogyakarta Library.  The research method used is descriptive quantitative, with the subject  being users who follow the Instagram account @perpusuinyogyakarta.  The object of this research is the graphic design of Instagram feeds in  branding strategies for promotions. Sampling used accidental sampling  technique while data collection techniques used questionnaires,  observation and documentation. Data analysis was carried out using the  mean and grand mean. The research results show that users' perceptions  of the application of Instagram feed graphic design in branding strategies  for promotions at the UIN Sunan Kalijaga Yogyakarta Library reached a  score of 3.04, in the good category. This indicates that the application of  graphic design on Instagram feed as a branding strategy for promotions at  UIN Sunan Kalijaga Library is effective and has successfully attracted the  attention of library users through the visual impact of each post, thereby  reinforcing the library's image. The average score for the graphic design  sub-variable is 3.05, which falls into the 'good' category. The brand  elements sub-variable, with a score of 2.96, is also in the 'good' category.  The brand positioning sub-variable scores 3.09, categorized as 'good.' The  promotion sub-variable, with a score of 3.23, falls into the 'good' category.  Finally, the Instagram social media sub-variable, with a score of 2.89, is  classified as 'good’. It is hoped that the library will continue to maintain  and try to improve library branding through implementing attractive  graphic designs as a form of promotion via Instagram social media.
date: 2024-08-07
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/73396/1/20101040007_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/73396/2/20101040007_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf
identifier:   Elly Dwiyanti Rohmah, NIM.: 20101040007  (2024) PERSEPSI PEMUSTAKA TERHADAP PENERAPAN DESAIN GRAFIS FEED INSTAGRAM DALAM STRATEGI BRANDING PADA PROMOSI DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.