eprintid: 73396
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/07/33/96
datestamp: 2025-09-26 06:16:03
lastmod: 2025-09-26 06:16:03
status_changed: 2025-09-26 06:16:03
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Elly Dwiyanti Rohmah, NIM.: 20101040007
title: PERSEPSI PEMUSTAKA TERHADAP PENERAPAN DESAIN GRAFIS FEED INSTAGRAM DALAM STRATEGI BRANDING PADA PROMOSI DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA
ispublished: pub
subjects: 021.7
divisions: jur_ipis1
full_text_status: restricted
keywords: Desain Grafis, Branding, Instagram, Promosi Perpustakaan
Perpustakaan Perguruan Tinggi
note: Muh. Bagus Febriyanto, M.Hum
abstract: The aim of this research is to find out and explain library perceptions
regarding the application of Instagram feed graphic design in branding
strategies for promotions at the UIN Sunan Kalijaga Yogyakarta Library.
The research method used is descriptive quantitative, with the subject
being users who follow the Instagram account @perpusuinyogyakarta.
The object of this research is the graphic design of Instagram feeds in
branding strategies for promotions. Sampling used accidental sampling
technique while data collection techniques used questionnaires,
observation and documentation. Data analysis was carried out using the
mean and grand mean. The research results show that users' perceptions
of the application of Instagram feed graphic design in branding strategies
for promotions at the UIN Sunan Kalijaga Yogyakarta Library reached a
score of 3.04, in the good category. This indicates that the application of
graphic design on Instagram feed as a branding strategy for promotions at
UIN Sunan Kalijaga Library is effective and has successfully attracted the
attention of library users through the visual impact of each post, thereby
reinforcing the library's image. The average score for the graphic design
sub-variable is 3.05, which falls into the 'good' category. The brand
elements sub-variable, with a score of 2.96, is also in the 'good' category.
The brand positioning sub-variable scores 3.09, categorized as 'good.' The
promotion sub-variable, with a score of 3.23, falls into the 'good' category.
Finally, the Instagram social media sub-variable, with a score of 2.89, is
classified as 'good’. It is hoped that the library will continue to maintain
and try to improve library branding through implementing attractive
graphic designs as a form of promotion via Instagram social media.
date: 2024-08-07
date_type: published
pages: 174
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ADAB DAN ILMU BUDAYA
thesis_type: skripsi
thesis_name: other
citation:   Elly Dwiyanti Rohmah, NIM.: 20101040007  (2024) PERSEPSI PEMUSTAKA TERHADAP PENERAPAN DESAIN GRAFIS FEED INSTAGRAM DALAM STRATEGI BRANDING PADA PROMOSI DI PERPUSTAKAAN UIN SUNAN KALIJAGA YOGYAKARTA.  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/73396/1/20101040007_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/73396/2/20101040007_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf