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RHETORICAL ANALYSIS OF THE SPEECH “WHAT IT’S LIKE TO BE A MUSLIM IN AMERICA” BY DALIA MOGAHED
The choice of language style in conveying an argument is essential. It is related to the effectiveness of the argument in influencing the listener. Conveying arguments can be done almost anywhere, but one of the most influential media for conveying arguments is through speech. So, in conveying arguments to the audience, such as in a speech, the speaker must know the most effective way to influence listeners through the speech she/he delivers. The object of the speech in this research is a speech delivered by Dalia Mogahed when she was a speaker at TED (Technology, Entertainment, Design) and recorded on TED Youtube Channel. She is a Muslim minority in America, and as people know, Islam has had a bad perspective in America after the 9/11 attacks. So, this research was conducted to analyze how Dalia influenced the audience and whether Dalia succeeded in influencing the audience through the sentences in her speech even though she was a minority. The research was conducted using a qualitative descriptive method. Based on the results of research, the researcher concluded that Dalia Mogahed influenced the audience using the three proofs formulated by Aristotle, namely ethos, pathos and logos. This means that Dalia influences the audience with character approach, emotional approach and logical approach. Therefore, it can be said that Dalia Mogahed succeeded in influencing the audience because she uses all three rhetorical proof. This speech is also very persuasive because in choosing the language, Dalia uses a lot of logos proof to convey her argument, which is the most substantial proof to influence the audience.
FAKULTAS ADAB DAN ILMU BUDAYA, UIN SUNAN KALIJAGA YOGYAKARTA
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