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IDEOLOGICAL POSITIONING OF EDITORIALS ON PRABOWO'S STRATEGY FOR THE PRESIDENTIAL ELECTION 2024
An editorial is an opinionated news article. It can shape public opinion by sharing its’ point of view toward a certain event, and additionally, promote its ideology. It is typically done by using particular patterns of language hence text negotiation is important. This research aims to determine the ideology of The Jakarta Post and Deccan Herald editorials in covering Prabowo’s gemoy strategy for the 2024 Indonesian Presidential Election. Halliday’s Systemic Functional Linguistics theory was applied to reveal the realization of the three language functions used by the two editorials. This research uses a qualitative descriptive method. The ideology was determined using Martin’s model of ideology. Through the realizations, the register and the genre of the editorials could also be determined. It was found that The Jakarta Post mostly used relational attributive process (37%) to assign attributes to the strategy, Prabowo, and Gen Z voters. Meanwhile, material process (37%) is mostly used by Deccan Herald to remind the readers of what Prabowo had done in the past. The register analysis proved that both texts only differ slightly in the field. The Jakarta Post’s field is the gemoy strategy and its’ impact on Indonesian politics and Gen Z voters, while the Deccan Herald’s field is the gemoy strategy and Prabowo’s ruthless past. The tenor is between the writers and the readers, with unequal, infrequent, and low affective involvement. The mode of both texts is written to be read with the genre of hortatory exposition. The ideology of the texts, using Martin’s ideology was found to be right-leaning protagonist.
FAKULTAS ADAB DAN ILMU BUDAYA, UIN SUNAN KALIJAGA YOGYAKARTA
IDEOLOGICAL POSITIONING OF EDITORIALS ON PRABOWO'S STRATEGY FOR THE PRESIDENTIAL ELECTION 2024 (Text)
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