@mastersthesis{digilib73487, month = {August}, title = {NEOLOGI ISTILAH PERABOTAN RUMAH TANGGA DALAM IKLAN ELEKTRONIK DI WEBSITE RANEEN (KAJIAN MORFOLOGI DAN SEMANTIK)}, school = {UIN SUNAN KALIJAGA YOGYAKARTA}, author = {NIM.: 22201011024 Hidayatul Husna}, year = {2024}, note = {Dr. Uki Sukiman, M.Ag.}, keywords = {Neologi, Morfologi, Semantik}, url = {https://digilib.uin-suka.ac.id/id/eprint/73487/}, abstract = {This research describes the development of the Arabic language, where Arabic has always undergone development in line with the advancement of time. As science and technology rapidly evolve, new products and discoveries emerge that require naming, and this is where the role of language comes into play in providing terms for these new products. This phenomenon leads to the emergence of neology (the formation of new terms), one example being the neology of household terms in electronic advertisements on the Raneen website. This research is analyzed using a descriptive technique through Ibrahim Murad's neology theory, which includes five types of formation with 15 rules. The results of the study found three forms of neology: 1) al-taul{\=i}d al-{\d s}arf{\=i} (morphological neology): a. ishtiq{\=a}q (derivation) 13 words, b. tark{\=i}b (composition) 62 words, 2) al-taul{\=i}d al-dal{\=a}l{\=i} (semantic neology): a. metaphorical neology (3 words), b. literal translation (11 words), 3) al-taul{\=i}d bi al-inqir{\=a}{\d d} (loanword neology): a. dakh{\=i}l (foreign) 61 words, b. mu?arrab (Arabized) 10 words. From a morphological perspective, household terms in electronic advertisements on the Raneen website are focused on masdar, ism al-fa?il, ism al-maf?ul, {\d s}ifah mushabbahah, {\d s}{\=i}ghah mubalaghah, ism makan, ism alat, and tark{\=i}b. Meanwhile, from a semantic perspective, it includes metaphor with narrowing of meaning and translation rules.} }