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NEOLOGI ISTILAH PERABOTAN RUMAH TANGGA DALAM IKLAN ELEKTRONIK DI WEBSITE RANEEN (KAJIAN MORFOLOGI DAN SEMANTIK)
This research describes the development of the Arabic language, where Arabic has always undergone development in line with the advancement of time. As science and technology rapidly evolve, new products and discoveries emerge that require naming, and this is where the role of language comes into play in providing terms for these new products. This phenomenon leads to the emergence of neology (the formation of new terms), one example being the neology of household terms in electronic advertisements on the Raneen website. This research is analyzed using a descriptive technique through Ibrahim Murad's neology theory, which includes five types of formation with 15 rules. The results of the study found three forms of neology: 1) al-taulīd al-ṣarfī (morphological neology): a. ishtiqāq (derivation) 13 words, b. tarkīb (composition) 62 words, 2) al-taulīd al-dalālī (semantic neology): a. metaphorical neology (3 words), b. literal translation (11 words), 3) al-taulīd bi al-inqirāḍ (loanword neology): a. dakhīl (foreign) 61 words, b. mu’arrab (Arabized) 10 words. From a morphological perspective, household terms in electronic advertisements on the Raneen website are focused on masdar, ism al-fa’il, ism al-maf’ul, ṣifah mushabbahah, ṣīghah mubalaghah, ism makan, ism alat, and tarkīb. Meanwhile, from a semantic perspective, it includes metaphor with narrowing of meaning and translation rules.
FAKULTAS ADAB DAN ILMU BUDAYA, UIN SUNAN KALIJAGA YOGYAKARTA
NEOLOGI ISTILAH PERABOTAN RUMAH TANGGA DALAM IKLAN ELEKTRONIK DI WEBSITE RANEEN (KAJIAN MORFOLOGI DAN SEMANTIK) (Text)
NEOLOGI ISTILAH PERABOTAN RUMAH TANGGA DALAM IKLAN ELEKTRONIK DI WEBSITE RANEEN (KAJIAN MORFOLOGI DAN SEMANTIK) (Other)
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