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REPRESENTASI PESAN DAKWAH DALAM SERIAL “FILM 172 DAYS” MELALUI ANALISIS SEMIOTIK A ROLLAND BARTHES
Islamic Broadcasting Communication Study Program. Faculty of Da'wah and Communication, Sunan Kalija ga State Islamic University, Yogyakarta, 2025. Communication media has developed rapidly over time, enabling individuals to easily disseminate various messages and information through various available channels, such as television, radio, film, and social media. Messages and information can also be found in film scenes. There are many types of film genres, but among the many entertaining films, many also feature Islamic stories. Religious films that convey Islamic da'wah and educational messages are also po pular among teenagers and adults today. Da'wah messages in films aim to invite audiences, especially moviegoers, to goodness in accordance with the teachings of Islam and the teachings of the prophets and messengers of Allah. One type of film the author re searched was "172 Days." This film plays a crucial role in instilling good morals and profound religious values. The story is based on the true story of a woman named Nadzira Shafa, who seeks to transition from a dark past to a brighter and better future. With the guidance of her older sister and her husband, Ameer Azzikra, Zira begins to consistently fulfill her obligations as a good Muslim woman, following Allah's commands and avoiding prohibitions that are hated by Allah, in accordance with Islamic teach teachings. However, Ameer ultimately returns to his creator after 172 days of marriage. The purpose of this study is to determine the representation of Islamic The purpose of this study is to determine the representation of Islamic preaching messages in the "172 Days" film series. This research uses a qualitative preaching messages in the "172 Days" film series. This research uses a qualitative approach and Rolanapproach and Roland Barthes' semiotic analysis method, which has three d Barthes' semiotic analysis method, which has three important components: denotation, connotation, and myths about Islamic important components: denotation, connotation, and myths about Islamic preaching messages.preaching messages. This study found that the "172 Days" film conveys a multitude of Islamic This study found that the "172 Days" film conveys a multitude of Islamic preaching messages. Signs, such as movepreaching messages. Signs, such as movement, speech, and images in the film.ment, speech, and images in the film.
FAKULTAS DAKWAH DAN KOMUNIKASI, UIN SUNAN KALIJAGA YOGYAKARTA
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