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MOTIVASI JAMAAH GEN Z MENGIKUTI KAJIAN OFFLINE MELALUI INSTAGRAM @ayah_amanah DI YOGYAKARTA
This study examines the motivation of Generation Z in attending offline religious studies organized by Ayah Amanah in Yogyakarta, with Instagram serving as the primary source of information. The study features themes relevant to Gen Z and presents Ustadz Hanan Attaki as the main figure, who is communicative, relaxed, and close to the youth. Using a qualitative method with in-depth interviews of 10 Gen Z participants who have attended the studies, the research finds that the main motivation comes from the figure of Ustadz Hanan Attaki and discussion topics closely related to their life challenges. Additionally, factors such as the comfort of the venue, social security, and the need for recognition through certificates and merchandise further strengthen their motivation. The offline studies are viewed as a space for spiritual and social transformation that fulfills various needs based on Abraham Maslow's motivation theory. Instagram @ayah_amanah plays an important role as a source of information, entertainment media, and a platform for social recognition that encourages active participation. The integration of digital and face-to-face preaching has proven effective in attracting interest and maintaining the engagement of Gen Z. In conclusion, Ayah Amanah’s offline studies successfully combine spiritual values with the social and self-actualization needs of Generation Z, addressing the dynamics of religious outreach in the digital era.
FAKULTAS DAKWAH DAN KOMUNIKASI, UIN SUNAN KALIJAGA YOGYAKARTA
NIM.: 21102010064 Muhammad Chaydar Izzanii Yunant
MOTIVASI JAMAAH GEN Z MENGIKUTI KAJIAN OFFLINE MELALUI INSTAGRAM @ayah_amanah DI YOGYAKARTA (Text)
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302.231 Media Komunikasi, Media Massa, Media Sosial