<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "ANALISIS RETORIKA DAKWAH DZAWIN NUR IKRAM DALAM KONTEN “LELAH DAN MENYERAH AMPUN” KULIAH ANTUM DI YOUTUBE"^^ . "The development of digital media has transformed the method of preaching\r\n(da‟wah), shifting from conventional approaches to more creative,\r\ninteractive, and easily accessible formats through various digital platforms.\r\nThis study aims to examine the rhetorical strategies employed by Dzawin Nur\r\nIkram in the content “Lelah dan Menyerah Ampun” on the YouTube channel\r\n@DzawinNur. The research is motivated by the phenomenon of\r\ncontemporary da‟wah utilizing digital media, particularly YouTube, as a\r\nspace to deliver religious messages to society, especially the younger\r\ngeneration. Dzawin Nur Ikram, known both as a comedian and preacher,\r\ncombines humor with religious preaching in a casual yet meaningful manner.\r\nThis study employs a qualitative case study approach using Ferdinand de\r\nSaussure‟s semiotic analysis, which focuses on two elements of signs—\r\nsignifier and signified—combined with Aristotle‟s rhetorical theory\r\nconsisting of three key elements: ethos (credibility), pathos (emotion), and\r\nlogos (logic). Data were collected through documentation and literature\r\nstudy of the video “Lelah dan Menyerah Ampun.” The findings show that\r\nDzawin Nur Ikram effectively employs the three Aristotelian rhetorical\r\nappeals in a balanced way. Ethos is established through religious authority\r\nby using Arabic terms, quoting ḥadīṡ, and referencing „ulamā‟ sayings.\r\nPathos is manifested through humor, vocal intonation, and an engaging\r\ncommunication style that builds emotional connection with the audience.\r\nLogos is presented through logical arguments that are simple and easily\r\nunderstood to strengthen the message of da‟wah. Furthermore, through\r\nsemiotic analysis, it was found that Dzawin employs both verbal and nonverbal\r\nsigns that guide the audience toward deeper interpretations of\r\nreligious meaning. This study concludes that Dzawin Nur Ikram successfully\r\nintegrates da‟wah, humor, and the art of rhetoric in a creative manner,\r\nconstructing effective communication in the digital era."^^ . "2025-08-20" . . . . "UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . "FAKULTAS DAKWAH DAN KOMUNIKASI, UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . . . . . . . "NIM.: 21102010109"^^ . "Teguh Wicaksono"^^ . "NIM.: 21102010109 Teguh Wicaksono"^^ . . . . . . "ANALISIS RETORIKA DAKWAH DZAWIN NUR IKRAM DALAM KONTEN “LELAH DAN MENYERAH AMPUN” KULIAH ANTUM DI YOUTUBE (Text)"^^ . . . . . "21102010083_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf"^^ . . . "ANALISIS RETORIKA DAKWAH DZAWIN NUR IKRAM DALAM KONTEN “LELAH DAN MENYERAH AMPUN” KULIAH ANTUM DI YOUTUBE (Text)"^^ . . . . . "ANALISIS RETORIKA DAKWAH DZAWIN NUR IKRAM DALAM KONTEN “LELAH DAN MENYERAH AMPUN” KULIAH ANTUM DI YOUTUBE (Other)"^^ . . . . . . "ANALISIS RETORIKA DAKWAH DZAWIN NUR IKRAM DALAM KONTEN “LELAH DAN MENYERAH AMPUN” KULIAH ANTUM DI YOUTUBE (Other)"^^ . . . . . . "ANALISIS RETORIKA DAKWAH DZAWIN NUR IKRAM DALAM KONTEN “LELAH DAN MENYERAH AMPUN” KULIAH ANTUM DI YOUTUBE (Other)"^^ . . . . . . "ANALISIS RETORIKA DAKWAH DZAWIN NUR IKRAM DALAM KONTEN “LELAH DAN MENYERAH AMPUN” KULIAH ANTUM DI YOUTUBE (Other)"^^ . . . . . . "ANALISIS RETORIKA DAKWAH DZAWIN NUR IKRAM DALAM KONTEN “LELAH DAN MENYERAH AMPUN” KULIAH ANTUM DI YOUTUBE (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "ANALISIS RETORIKA DAKWAH DZAWIN NUR IKRAM DALAM KONTEN “LELAH DAN MENYERAH AMPUN” KULIAH ANTUM DI YOUTUBE (Other)"^^ . . . . . . "preview.jpg"^^ . . . "ANALISIS RETORIKA DAKWAH DZAWIN NUR IKRAM DALAM KONTEN “LELAH DAN MENYERAH AMPUN” KULIAH ANTUM DI YOUTUBE (Other)"^^ . . . . . . "medium.jpg"^^ . . . "ANALISIS RETORIKA DAKWAH DZAWIN NUR IKRAM DALAM KONTEN “LELAH DAN MENYERAH AMPUN” KULIAH ANTUM DI YOUTUBE (Other)"^^ . . . . . . "small.jpg"^^ . . "HTML Summary of #73521 \n\nANALISIS RETORIKA DAKWAH DZAWIN NUR IKRAM DALAM KONTEN “LELAH DAN MENYERAH AMPUN” KULIAH ANTUM DI YOUTUBE\n\n" . "text/html" . . . "302.231 Media Komunikasi, Media Massa, Media Sosial" . .