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primary topic: PENGARUH PROMOSI, KUALITAS PELAYANAN, PERSEPSI RISIKO, DAN RELIGIUSITAS TERHADAP MINAT MAHASISWA MEMILIH TABUNGAN DI BSI YOGYAKARTA (STUDI MAHASISWA PERBANKAN SYARIAH DI DAERAH ISTIMEWA YOGYAKARTA)

PENGARUH PROMOSI, KUALITAS PELAYANAN, PERSEPSI RISIKO, DAN RELIGIUSITAS TERHADAP MINAT MAHASISWA MEMILIH TABUNGAN DI BSI YOGYAKARTA (STUDI MAHASISWA PERBANKAN SYARIAH DI DAERAH ISTIMEWA YOGYAKARTA)
type: Thesis
type: Article
abstract: This study analyzes the influence of promotion, service quality, risk perception, and religiosity on students’ interest in choosing savings at Bank Syariah Indonesia (BSI) Yogyakarta, involving 123 students from three universities. Using a survey method, purposive sampling, and multiple linear regression analysis (SPSS), the results show that promotion and religiosity have a significant positive effect, while service quality and risk perception have no significant effect. The findings highlight the importance of promotional strategies and religious values in attracting students’ interest and provide insights for banks in designing effective marketing strategies.
date: 2025-07-25
status: published
author list: authors
type: EPrint
type: ThesisEPrint
is part of: repository
has document: http://digilib.uin-suka.ac.id/id/document/1025586
has version: http://digilib.uin-suka.ac.id/id/document/1025586
has published: http://digilib.uin-suka.ac.id/id/document/1025586
has document: http://digilib.uin-suka.ac.id/id/document/1025587
has version: http://digilib.uin-suka.ac.id/id/document/1025587
has published: http://digilib.uin-suka.ac.id/id/document/1025587
has document: http://digilib.uin-suka.ac.id/id/document/1025606
has document: http://digilib.uin-suka.ac.id/id/document/1025607
has document: http://digilib.uin-suka.ac.id/id/document/1025608
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has document: http://digilib.uin-suka.ac.id/id/document/1025610
has document: http://digilib.uin-suka.ac.id/id/document/1025611
has document: http://digilib.uin-suka.ac.id/id/document/1025612
has document: http://digilib.uin-suka.ac.id/id/document/1025613
subject: 297.273 Islam dan Ilmu Ekonomi, Perbankan Syariah, Lembaga Keuangan Syariah

http://digilib.uin-suka.ac.id/id/document/1025586
type: Document
label: PENGARUH PROMOSI, KUALITAS PELAYANAN, PERSEPSI RISIKO, DAN RELIGIUSITAS TERHADAP MINAT MAHASISWA MEMILIH TABUNGAN DI BSI YOGYAKARTA (STUDI MAHASISWA PERBANKAN SYARIAH DI DAERAH ISTIMEWA YOGYAKARTA) (Text)
has file: 21108020025_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
has part: 21108020025_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf

http://digilib.uin-suka.ac.id/id/document/1025587
type: Document
label: PENGARUH PROMOSI, KUALITAS PELAYANAN, PERSEPSI RISIKO, DAN RELIGIUSITAS TERHADAP MINAT MAHASISWA MEMILIH TABUNGAN DI BSI YOGYAKARTA (STUDI MAHASISWA PERBANKAN SYARIAH DI DAERAH ISTIMEWA YOGYAKARTA) (Text)

UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

FAKULTAS EKONOMI DAN BISNIS ISLAM, UIN SUNAN KALIJAGA YOGYAKARTA
type: Organization

NIM.: 21108020025 Abizarrin Alrazi
type: Person
given name: NIM.: 21108020025
family name: Abizarrin Alrazi

http://digilib.uin-suka.ac.id/id/document/1025606
type: Document
label: PENGARUH PROMOSI, KUALITAS PELAYANAN, PERSEPSI RISIKO, DAN RELIGIUSITAS TERHADAP MINAT MAHASISWA MEMILIH TABUNGAN DI BSI YOGYAKARTA (STUDI MAHASISWA PERBANKAN SYARIAH DI DAERAH ISTIMEWA YOGYAKARTA) (Other)
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islightbox thumbnail version of: http://digilib.uin-suka.ac.id/id/document/1025587

http://digilib.uin-suka.ac.id/id/document/1025607
type: Document
label: PENGARUH PROMOSI, KUALITAS PELAYANAN, PERSEPSI RISIKO, DAN RELIGIUSITAS TERHADAP MINAT MAHASISWA MEMILIH TABUNGAN DI BSI YOGYAKARTA (STUDI MAHASISWA PERBANKAN SYARIAH DI DAERAH ISTIMEWA YOGYAKARTA) (Other)
is version of: http://digilib.uin-suka.ac.id/id/document/1025587
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http://digilib.uin-suka.ac.id/id/document/1025608
type: Document
label: PENGARUH PROMOSI, KUALITAS PELAYANAN, PERSEPSI RISIKO, DAN RELIGIUSITAS TERHADAP MINAT MAHASISWA MEMILIH TABUNGAN DI BSI YOGYAKARTA (STUDI MAHASISWA PERBANKAN SYARIAH DI DAERAH ISTIMEWA YOGYAKARTA) (Other)
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http://digilib.uin-suka.ac.id/id/document/1025609
type: Document
label: PENGARUH PROMOSI, KUALITAS PELAYANAN, PERSEPSI RISIKO, DAN RELIGIUSITAS TERHADAP MINAT MAHASISWA MEMILIH TABUNGAN DI BSI YOGYAKARTA (STUDI MAHASISWA PERBANKAN SYARIAH DI DAERAH ISTIMEWA YOGYAKARTA) (Other)
is version of: http://digilib.uin-suka.ac.id/id/document/1025587
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issmall thumbnail version of: http://digilib.uin-suka.ac.id/id/document/1025587

http://digilib.uin-suka.ac.id/id/document/1025610
type: Document
label: PENGARUH PROMOSI, KUALITAS PELAYANAN, PERSEPSI RISIKO, DAN RELIGIUSITAS TERHADAP MINAT MAHASISWA MEMILIH TABUNGAN DI BSI YOGYAKARTA (STUDI MAHASISWA PERBANKAN SYARIAH DI DAERAH ISTIMEWA YOGYAKARTA) (Other)
is version of: http://digilib.uin-suka.ac.id/id/document/1025586
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http://digilib.uin-suka.ac.id/id/document/1025611
type: Document
label: PENGARUH PROMOSI, KUALITAS PELAYANAN, PERSEPSI RISIKO, DAN RELIGIUSITAS TERHADAP MINAT MAHASISWA MEMILIH TABUNGAN DI BSI YOGYAKARTA (STUDI MAHASISWA PERBANKAN SYARIAH DI DAERAH ISTIMEWA YOGYAKARTA) (Other)
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http://digilib.uin-suka.ac.id/id/document/1025612
type: Document
label: PENGARUH PROMOSI, KUALITAS PELAYANAN, PERSEPSI RISIKO, DAN RELIGIUSITAS TERHADAP MINAT MAHASISWA MEMILIH TABUNGAN DI BSI YOGYAKARTA (STUDI MAHASISWA PERBANKAN SYARIAH DI DAERAH ISTIMEWA YOGYAKARTA) (Other)
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has file: medium.jpg
has part: medium.jpg

http://digilib.uin-suka.ac.id/id/document/1025613
type: Document
label: PENGARUH PROMOSI, KUALITAS PELAYANAN, PERSEPSI RISIKO, DAN RELIGIUSITAS TERHADAP MINAT MAHASISWA MEMILIH TABUNGAN DI BSI YOGYAKARTA (STUDI MAHASISWA PERBANKAN SYARIAH DI DAERAH ISTIMEWA YOGYAKARTA) (Other)
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has file: small.jpg
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https://digilib.uin-suka.ac.id/id/eprint/73527/
title: HTML Summary of #73527 PENGARUH PROMOSI, KUALITAS PELAYANAN, PERSEPSI RISIKO, DAN RELIGIUSITAS TERHADAP MINAT MAHASISWA MEMILIH TABUNGAN DI BSI YOGYAKARTA (STUDI MAHASISWA PERBANKAN SYARIAH DI DAERAH ISTIMEWA YOGYAKARTA)
format: text/html
primary topic: PENGARUH PROMOSI, KUALITAS PELAYANAN, PERSEPSI RISIKO, DAN RELIGIUSITAS TERHADAP MINAT MAHASISWA MEMILIH TABUNGAN DI BSI YOGYAKARTA (STUDI MAHASISWA PERBANKAN SYARIAH DI DAERAH ISTIMEWA YOGYAKARTA)

297.273 Islam dan Ilmu Ekonomi, Perbankan Syariah, Lembaga Keuangan Syariah
type: Concept