TY  - THES
N1  - Dr. Jeihan Ali Azhar, S.Si., M.E.I.
ID  - digilib73527
UR  - https://digilib.uin-suka.ac.id/id/eprint/73527/
A1  - Abizarrin Alrazi, NIM.: 21108020025
Y1  - 2025/07/25/
N2  - This study analyzes the influence of promotion, service quality, risk perception, and religiosity on students? interest in choosing savings at Bank Syariah Indonesia (BSI) Yogyakarta, involving 123 students from three universities. Using a survey method, purposive sampling, and multiple linear regression analysis (SPSS), the results show that promotion and religiosity have a significant positive effect, while service quality and risk perception have no significant effect. The findings highlight the importance of promotional strategies and religious values in attracting students? interest and provide insights for banks in designing effective marketing strategies.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Promosi
KW  -  Kualitas Pelayanan
KW  -  Persepsi Risiko
KW  -  Religiusitas
KW  -  Minat Mahasiswa
KW  -  Tabungan Syariah
M1  - skripsi
TI  - PENGARUH PROMOSI, KUALITAS PELAYANAN, PERSEPSI RISIKO, DAN RELIGIUSITAS TERHADAP MINAT MAHASISWA MEMILIH TABUNGAN DI BSI YOGYAKARTA  (STUDI MAHASISWA PERBANKAN SYARIAH DI DAERAH ISTIMEWA YOGYAKARTA)
AV  - restricted
EP  - 186
ER  -