eprintid: 73527
rev_number: 10
eprint_status: archive
userid: 12460
dir: disk0/00/07/35/27
datestamp: 2025-10-07 03:04:17
lastmod: 2025-10-07 03:04:17
status_changed: 2025-10-07 03:04:17
type: thesis
metadata_visibility: show
contact_email: muh.khabib@uin-suka.ac.id
creators_name: Abizarrin Alrazi, NIM.: 21108020025
title: PENGARUH PROMOSI, KUALITAS PELAYANAN, PERSEPSI RISIKO, DAN RELIGIUSITAS TERHADAP MINAT MAHASISWA MEMILIH TABUNGAN DI BSI YOGYAKARTA  (STUDI MAHASISWA PERBANKAN SYARIAH DI DAERAH ISTIMEWA YOGYAKARTA)
ispublished: pub
subjects: 297.273
divisions: jur_ps
full_text_status: restricted
keywords: Promosi, Kualitas Pelayanan, Persepsi Risiko, Religiusitas, Minat Mahasiswa, Tabungan Syariah
note: Dr. Jeihan Ali Azhar, S.Si., M.E.I.
abstract: This study analyzes the influence of promotion, service quality, risk perception, and religiosity on students’ interest in choosing savings at Bank Syariah Indonesia (BSI) Yogyakarta, involving 123 students from three universities. Using a survey method, purposive sampling, and multiple linear regression analysis (SPSS), the results show that promotion and religiosity have a significant positive effect, while service quality and risk perception have no significant effect. The findings highlight the importance of promotional strategies and religious values in attracting students’ interest and provide insights for banks in designing effective marketing strategies.
date: 2025-07-25
date_type: published
pages: 186
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS EKONOMI DAN BISNIS ISLAM
thesis_type: skripsi
thesis_name: other
citation:   Abizarrin Alrazi, NIM.: 21108020025  (2025) PENGARUH PROMOSI, KUALITAS PELAYANAN, PERSEPSI RISIKO, DAN RELIGIUSITAS TERHADAP MINAT MAHASISWA MEMILIH TABUNGAN DI BSI YOGYAKARTA (STUDI MAHASISWA PERBANKAN SYARIAH DI DAERAH ISTIMEWA YOGYAKARTA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/73527/1/21108020025_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/73527/2/21108020025_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf